2023 saw dairy plagued by supply chain issues and low consumer confidence. The government responded with attempts to improve the stability of the Iraqi dinar and policies to promote local production as foreign brands tend to offer basic products made from powder milk.
Instability remains one of the defining characteristics of Iraq’s dairy industry. Constant changes to government policies and regulations have led to significant fluctuations in the operating environment, affecting both importers and producers across numerous categories.
Consumption is undoubtedly increasing across all categories of dairy products and alternatives, with demand being pushed by population growth and rising health awareness. In particular, the high protein content of many types of dairy products, especially cheese, have seen these products emerge strongly as alternatives to alternatives that are higher in carbohydrates.
While most Iraqi households continue to struggle to make ends meet due to the adverse economic situation in the country, the revaluation of the Iraqi dinar in late 2022 increased the value of the local currency by 10%, which provided a welcome boost to the spending power of local consumers. Furthermore, when various ongoing social changes and other factors are taken into consideration, there is now a positive background scenario for rising consumption of cheese, with increasing amounts of investment destined for the development of local cheese production.
Recent years have seen increasing amounts of investment in dairy sector the infrastructure in Iraq and this has had a positive influence on all stages of the milk production process, from the farm to retail shelves. This forms part of the government plan to encourage the development of the local dairy sector and reduce reliance on imports.
Dairy products and alternatives is slated for healthy sales growth over the forecast period. This positive performance is expected to be driven by improved distribution to rural areas of the country and greater foreign investment, as well an improvements in household income levels and consumer confidence.
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Understand the latest market trends and future growth opportunities for the Dairy Products and Alternatives industry in Iraq with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Dairy Products and Alternatives
This report originates from Passport, our Dairy Products and Alternatives research and analysis database.
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