Tanzania’s economy continues to bounce back from the effects of COVID-19, with the government investing in local dairy production and raising taxes on imports. The country’s large, affluent middle class underpins the demand for more expensive value-added dairy products and alternatives.
In Tanzania, inflation remains lower compared to other countries in Africa, yet it is registering a robust single-digit figure in 2023. This has led to a shift in consumer behaviour, with many turning towards informal retail and innovative cost-saving measures as prices escalate.
The number of meals consumed per day tends to vary according to income level. While middle-income and high-income consumers will invariably have two or three meals per day, one meal per day is more common among low-income communities.
In Tanzania, most purchases happen through informal retail, like open-air markets, making up about 90% of the market. These markets sell all sorts of things, including fake or unofficial branded goods.
As the economy improves over the forecast period, it is likely that retail sales will increase in the coming years. This positive performance will also be enhanced by the country's growing population.
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Understand the latest market trends and future growth opportunities for the Dairy Products and Alternatives industry in Tanzania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Dairy Products and Alternatives
This report originates from Passport, our Dairy Products and Alternatives research and analysis database.
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