Strong retail volume growth is expected in dishwashers over the forecast period, providing the economy continues to recover. Following the boost provided by the pandemic, there is a much greater focus on cleanliness and convenience in the home.
Price discounting is likely to remain a feature within the category over the forecast period as companies realise that this is a winning strategy when it comes to driving volume sales. This is likely to put pressure on higher quality brands, such as LG and Samsung, to adapt pricing strategies.
With the rise in maintenance costs and a trend towards cost-conscious buying, there is an opportunity for companies to work with dishwashing suppliers to offer cost-effective solutions. This could involve offering economical packages of dishwasher soap, additives and salt.
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Understand the latest market trends and future growth opportunities for the Dishwashers industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Dishwashers
A dishwasher is a device for cleaning crockery and cutlery. Freestanding models are commonly available in full-size, slimline and compact variants. Built-in machines can be fully integrated (completely hidden by a door front and have their controls at the top of the dishwasher door on the inside), semi-integrated which are covered by a matching kitchen door up to the height drawer, which are usually built in at chest height to make loading easier.
See All of Our DefinitionsThis report originates from Passport, our Dishwashers research and analysis database.
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