Retail volume growth is expected to pick up in dishwashers over the forecast period, as the economy bounces back, and more households add this device into their homes. Dishwashers are increasingly seen as an essential appliance, with consumers seeking convenience and time-saving devices in the kitchen.
Despite the ongoing premiumisation trend in dishwashers, manufacturers are expected to face price competition in the upcoming period, as the economic climate remains fragile. Portuguese families are expected to face financial difficulties at the start of the forecast period, which will put additional pressure on brands to attract customers.
Brands are expected to explore alternative channels to secure new points of sales, but also to reach a more premium audience. Producers of cabinets, interior designers and construction firms operating in the premium segment could prove useful for brands looking to reach the affluent consumer.
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Understand the latest market trends and future growth opportunities for the Dishwashers industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Dishwashers
A dishwasher is a device for cleaning crockery and cutlery. Freestanding models are commonly available in full-size, slimline and compact variants. Built-in machines can be fully integrated (completely hidden by a door front and have their controls at the top of the dishwasher door on the inside), semi-integrated which are covered by a matching kitchen door up to the height drawer, which are usually built in at chest height to make loading easier.
See All of Our DefinitionsThis report originates from Passport, our Dishwashers research and analysis database.
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