The popularity of dishwashers is expected to remain restricted to mid- and high-income consumers over the forecast period. This is likely to be influenced by the fact that hand dishwashing is an ingrained habit among most lower-income households in South Africa.
Retailers and brand owners are expected to increase their engagement with consumers through various channels that include social media sites such as Facebook and TikTok. Such platforms are expected to be continually used for introducing new products as well as sharing positive product reviews from contented customers.
Online sales of dishwashers are expected to gain momentum over the forecast period in line with increased investment in e-commerce by both retailers and players. The main reason for growing online sales is likely to be the greater desire by retailers to reduce operational costs associated with holding stock in their stores.
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Understand the latest market trends and future growth opportunities for the Dishwashers industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Dishwashers
A dishwasher is a device for cleaning crockery and cutlery. Freestanding models are commonly available in full-size, slimline and compact variants. Built-in machines can be fully integrated (completely hidden by a door front and have their controls at the top of the dishwasher door on the inside), semi-integrated which are covered by a matching kitchen door up to the height drawer, which are usually built in at chest height to make loading easier.
See All of Our DefinitionsThis report originates from Passport, our Dishwashers research and analysis database.
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