Nadejda Krec
14 Nov 24
In August 2024, Avon Products Inc, a subsidiary of Brazil’s Natura&Co, filed for bankruptcy. The filing was largely driven by talc-related lawsuits, which caused significant financial and reputational damage. Once a leader in direct selling, Avon has struggled to adapt to the rapidly changing retail environment. This development not only highlights Avon’s ongoing difficulties in a beauty environment where consumers are hyper-concerned about ingredient safety, but also raises long-term concerns about the future of direct selling and prospects for Natura&Co.