Home and garden in India demonstrated resilience and growth in current value terms in 2023, buoyed by various factors which drove increased consumer spending on such products. With rising disposable incomes and a surge in real estate investments, fuelled by the adoption of hybrid work models, the demand for home and garden products witnessed a notable uptick.
In 2023, home and garden categories largely thrived in India, as consumers increasingly sought to enhance their lifestyle. This desire for an improved living environment drove demand for higher-quality home products.
Home and garden in India has long been characterised by fierce competition across various categories, prompting brands to continuously innovate to stay ahead. For instance, Asian Paints unveiled its latest product offering, Asian Paints Neo Bharat Interior Paint, in early 2024.
Quick commerce/Q-commerce is rapidly gaining ground in India, with new players entering the market and consumers embracing the convenience they offer. Ease, speed, and efficiency of delivery, especially for daily use products, have resonated with customers.
Gen Z’s growing interest in home and garden products is reshaping overall consumer spending patterns, as they prioritise investments in creating comfortable living spaces. This demographic is increasingly drawn towards activities such as gardening, influenced by the social media phenomenon of “plant parenthood”, and the rise of “plantfluencers”.
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Understand the latest market trends and future growth opportunities for the Home and Garden industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
If you're in the Home and Garden industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Home and Garden
This project has a strict focus on sales to consumers only. Trade and professional sales are excluded. Home and garden refers to gardening, home improvement, homewares and home furnishings.
See All of Our DefinitionsThis report originates from Passport, our Home and Garden research and analysis database.
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