Overall value sales of home and garden in South Africa continued to rise in 2023, despite prevailing economic challenges in the country significantly eroding consumers' disposable incomes. These challenges stemmed primarily from the persistent rise in unemployment and the escalating inflation rate, driven by increased prices of essential commodities such as fuel and rising labour costs for local manufacturers.
In 2023, charcoal barbecues continued to experience higher value sales and stronger growth compared to electric and gas barbecues, primarily due to their cost-effectiveness in both purchase and operation. Barbecuing is a deeply ingrained tradition in South Africa, which drives the substantial use of charcoal briquettes in the region.
The competitive landscape of home and garden in South Africa is dominated by large retail chains and stores that offer affordable and mid-range furniture. Players such as JD Group (including brands Bradlows and Russells), Massmart Holdings, and The Foschini Group Ltd (@Home) cater for this market.
In 2023, many local consumers still preferred to visit bricks-and-mortar stores for their home and garden purchases, offering them the advantage of touch and feel before buying a product. This is especially true for large-value items such as indoor furniture.
The demand for domestic, handcrafted wooden furniture is expected to rise in South Africa over the forecast period as consumers prioritise supporting local artisans and embracing sustainable products. Purchasing local furniture not only supports the economy but also enhances community belonging and strengthens cultural identity.
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Understand the latest market trends and future growth opportunities for the Home and Garden industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
If you're in the Home and Garden industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Home and Garden
This project has a strict focus on sales to consumers only. Trade and professional sales are excluded. Home and garden refers to gardening, home improvement, homewares and home furnishings.
See All of Our DefinitionsThis report originates from Passport, our Home and Garden research and analysis database.
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