Home and garden in Romania experienced steady growth in current value terms in 2023, albeit at a slower rate than in 2022. Growth was largely driven by several macroeconomic factors such as elevated inflation, fluctuating GDP growth, and rising living costs, all of which significantly impacted consumer behaviour.
Despite economic pressures, sustainability remained a key consideration for many Romanian consumers. In line with this, there was increased interest in eco-friendly gardening products, such as organic fertilisers and soil.
Amidst the economic challenges facing many Romanians, there was a marked shift towards more affordable and value-oriented products in 2023. Consumers sought out cost-effective solutions for home and garden needs, driving demand for budget-friendly options and private label products offered by major retailers.
Home and garden remained seasonal, with strong sales recorded in the last couple of months of 2023 due to Black Friday promotions which are very popular with the Romanian consumers. These campaigns are so popular that retailers have been expanding them from one day or a weekend to over a week or more.
Despite ongoing price pressures expected to persist over the forecast period, premiumisation will remain a significant trend. Romanian consumers are becoming more discerning and are increasingly seeking high-quality home furnishings and homewares.
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Understand the latest market trends and future growth opportunities for the Home and Garden industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
If you're in the Home and Garden industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Home and Garden
This project has a strict focus on sales to consumers only. Trade and professional sales are excluded. Home and garden refers to gardening, home improvement, homewares and home furnishings.
See All of Our DefinitionsThis report originates from Passport, our Home and Garden research and analysis database.
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