Home Furnishings in Germany

May 2024
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USD 1,195
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Overview:

Understand the latest market trends and future growth opportunities for the Home Furnishings industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Home Furnishings industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Home Furnishings in Germany report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Home Furnishings in Germany?
  • Which are the leading brands in Home Furnishings in Germany?
  • How are products distributed in Home Furnishings in Germany?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • Have home seclusion and social distancing measures following COVID-19 benefited sales of Home Furnishings?
  • Has the economic fall-out of COVID-19 negatively or positively impacted consumer interest and demand for Home Furnishings?
  • Where is future growth expected to be most dynamic?
Download Table of Contents

Home Furnishings in Germany - Category analysis

KEY DATA FINDINGS

Inflation and macroeconomic factors behind decline in sales of home furnishings
Declining housing market drives demand for space-saving furniture
Consumers seek omnichannel approach due to benefits from both online and offline channels
Macroeconomic difficulties to constrain furniture sales over forecast period
Growing demand for sustainable home furnishings set to continue in Germany
Table 1 Sales of Home Furnishings by Category: Value 2018-2023
Table 2 Sales of Home Furnishings by Category: % Value Growth 2018-2023
Table 3 NBO Company Shares of Home Furnishings: % Value 2019-2023
Table 4 LBN Brand Shares of Home Furnishings: % Value 2020-2023
Table 5 LBN Brand Shares of Light Sources: % Value 2020-2023
Table 6 Distribution of Home Furnishings by Format: % Value 2018-2023
Table 7 Forecast Sales of Home Furnishings by Category: Value 2023-2028
Table 8 Forecast Sales of Home Furnishings by Category: % Value Growth 2023-2028

Home and Garden in Germany - Industry Overview

Home and garden in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for home and garden?
Table 9 Sales of Home and Garden by Category: Value 2018-2023
Table 10 Sales of Home and Garden by Category: % Value Growth 2018-2023
Table 11 NBO Company Shares of Home and Garden: % Value 2019-2023
Table 12 LBN Brand Shares of Home and Garden: % Value 2020-2023
Table 13 Penetration of Private Label in Home and Garden by Category: % Value 2018-2023
Table 14 Distribution of Home and Garden by Format: % Value 2018-2023
Table 15 Distribution of Home and Garden by Format and Category: % Value 2023
Table 16 Forecast Sales of Home and Garden by Category: Value 2023-2028
Table 17 Forecast Sales of Home and Garden by Category: % Value Growth 2023-2028

DISCLAIMER

Summary 1 Research Sources
The following categories and subcategories are included:

Home Furnishings

      • Bath Textiles
      • Bed Textiles
      • Kitchen and Dining Textiles
      • Living Room Textiles
      • Rugs
        • Beds
        • Chests of Drawers
        • Mattresses
        • Wardrobes
      • Dining Furniture
      • Home Office Furniture
      • Kitchen Furniture
      • Living Room Furniture
        • Sofa Beds
        • Other Sofas
        • Other Sitting Furniture
      • Storage Furniture
      • Other Indoor Furniture
      • Blinds
      • Curtains
      • Charcoal Barbecues
      • Electric Barbecues
      • Gas Barbecues
    • Outdoor Furniture
    • Lighting Fixtures
      • Incandescent Lamps
      • Halogen Lamps
      • Linear Fluorescent Lamps (LFL)
      • Compact Fluorescent Lamps (CFL)
      • Light-Emitting Diode Lamps (LED)

Home Furnishings

The furniture and other moveable articles in a home that are necessary or useful for comfort and convenience. Items must be new when sold to the consumer; second-hand/used home furnishings are excluded. Antiques are also excluded. Home furnishings refers to indoor living (home textiles, indoor furniture and window coverings), outdoor living (BBQ's, garden sheds and outdoor furniture) and lighting (lighting sources and light fixtures).

See All of Our Definitions
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Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Home Furnishings research and analysis database.

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