The demand for high-quality curtains and blinds in Italy is expected to rise during the forecast period, as Italians increasingly value stylish and functional window covering products in their homes. Innovations in the market are driving this demand.
Home textiles in Italy is set to see growing demand for more sustainable options over the forecast period as Italians become more environmentally conscious. This trend is being supported by the European Union's proactive measures, such as the "EU Strategy for Sustainable and Circular Textiles" and the "Circular Economy Action Plan.
Over the forecast period, e-commerce can be expected to play a growing role in the purchasing of home furnishings in Italy. During the pandemic, most brands launched online planning support, so that experts could help consumers sketch and visualise their new home, while consumers became more acquainted with online purchases of many types of goods.
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Understand the latest market trends and future growth opportunities for the Home Furnishings industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Furnishings industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Home Furnishings
The furniture and other moveable articles in a home that are necessary or useful for comfort and convenience. Items must be new when sold to the consumer; second-hand/used home furnishings are excluded. Antiques are also excluded. Home furnishings refers to indoor living (home textiles, indoor furniture and window coverings), outdoor living (BBQ's, garden sheds and outdoor furniture) and lighting (lighting sources and light fixtures).
See All of Our DefinitionsThis report originates from Passport, our Home Furnishings research and analysis database.
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