The market for home furnishings in Thailand is expected to see only modest growth in constant value terms (at 2023 prices) over the forecast period. While inflationary pressures are expected to wane, thanks to an anticipated drop in energy prices, consumers will continue to be price sensitive for an extended period.
Another factor shaping the home furnishings market is a growing awareness of environmental issues. The Thai economy is heavily dependent on its natural resources, but with the impact of climate change becoming more apparent in coastal areas, in the form of rising sea levels, and with agricultural regions experiencing higher temperatures, the government and Thai consumers are showing a growing awareness of the need to embrace more sustainable practices.
E-commerce is expected to play a greater role in the distribution of home furnishings, moving forward. In categories such as rugs, for example, online retailers are able to offer a much broader range of colours, patterns, sizes and materials compared to physical stores, due to unlimited virtual space.
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Understand the latest market trends and future growth opportunities for the Home Furnishings industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Furnishings industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Home Furnishings
The furniture and other moveable articles in a home that are necessary or useful for comfort and convenience. Items must be new when sold to the consumer; second-hand/used home furnishings are excluded. Antiques are also excluded. Home furnishings refers to indoor living (home textiles, indoor furniture and window coverings), outdoor living (BBQ's, garden sheds and outdoor furniture) and lighting (lighting sources and light fixtures).
See All of Our DefinitionsThis report originates from Passport, our Home Furnishings research and analysis database.
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