The demand for domestic production of handcrafted wooden furniture is expected to rise in South Africa over the forecast period, as consumers prioritise supporting local artisans and embracing sustainable products. For instance, Homewood, a manufacturer of crafted indoor and outdoor furniture and smaller pieces in selected solid hardwoods, has adopted sustainable practices to manufacture its products.
The continued demand for comfortable and functional living spaces, combined with the potential growth in the millennial demographic, presents a promising opportunity for furniture retailers which can adapt to changing consumer preferences and offer high-quality products at competitive prices. As millions of millennials prepare to buy their first homes over the forecast period, there is an opportunity for furniture retailers to capture share by paying close attention to their buying behaviour and preferences.
South Africa is experiencing a significant shift in its population from rural to urban areas. The allure of better job opportunities, access to services, and improved living standards is drawing people to cities and urban centres.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Home Furnishings industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Furnishings industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Home Furnishings
The furniture and other moveable articles in a home that are necessary or useful for comfort and convenience. Items must be new when sold to the consumer; second-hand/used home furnishings are excluded. Antiques are also excluded. Home furnishings refers to indoor living (home textiles, indoor furniture and window coverings), outdoor living (BBQ's, garden sheds and outdoor furniture) and lighting (lighting sources and light fixtures).
See All of Our DefinitionsThis report originates from Passport, our Home Furnishings research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!