LCD TVs dominated sales of televisions over the review period but the category is facing mounting competition from OLED TVs with the prices of the latter becoming increasingly accessible as new players enter the market. LCD TVs are also likely to face competition from emerging mini-LED technology.
Increasingly, manufacturers are investing in innovations in order to make their televisions even smarter. As a result, premium-positioned televisions are experiencing significant innovation, with AI features increasingly being incorporated into new product development.
As the competitive landscape becomes increasingly crowded it will no longer be enough just to offer good picture and sound quality, with televisions increasingly becoming the central entertainment hub in consumers’ homes. As well as watching TV shows and films consumers also want to play games, browse online content and, importantly, utilise video and music streaming sites.
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Understand the latest market trends and future growth opportunities for the Home Video industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Home Video
This report originates from Passport, our Home Video research and analysis database.
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