The forecast period is expected to see a decrease in volume sales of home video products, driven by an uncertain economic outlook and cost-of-living pressures. These factors weaken consumer sentiment, resulting in muted demand for big-ticket items such as televisions.
Households facing disposable income pressures, inflation, and interest rate hikes are increasingly seeking to maximise their spending power through "value hacking." Sales discounting and promotions will continue to play a crucial role in the purchase decision-making process, particularly for big-ticket items such as televisions.
Retail price points are expected to grow over the forecast period, facilitated by manufacturers' focus on niche development and segmentation. Niche product development, such as Samsung’s historic launch of The Terrace, a TV designed for outdoor use, is set to continue.
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Understand the latest market trends and future growth opportunities for the Home Video industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Video industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Home Video
This report originates from Passport, our Home Video research and analysis database.
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