In South Africa, low internet speeds and access to a reliable and affordable internet connection have consistently been the main factors preventing greater penetration of internet smart TVs in the local market. However, moving into the forecast period, the cost of internet access in the country is set to further decline.
Samsung is set to offer a trade-in programme for televisions in the second quarter of 2024 in South Africa for the first time, as it seeks to drive sales in areas where consumers are under financial pressure. The programme known as “Trade in, trade up”, will enable customers to take in their old televisions, whether they are working or not, and receive a large discount off their new product.
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Understand the latest market trends and future growth opportunities for the Home Video industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Video industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Home Video
This report originates from Passport, our Home Video research and analysis database.
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