Post-pandemic, key players in home video have taken steps to restructure their sales strategies, prioritising channels such as e-commerce. This is especially true of Samsung, which now allies with retailers such as Falabella, and uses influencers and content creators that promote the company’s brand image.
The higher cost of OLED televisions is becoming a barrier to growth in home video. The main brands in this category, such as LG and Samsung, have struggled to convince consumers of the benefits of OLED technology over LCD televisions, especially in a time of ongoing economic uncertainty.
Innovation and price promotions will continue to influence purchasing behaviour in the coming years, and players prioritising this will retain a competitive advantage. Some of the most relevant innovations may incorporate software improvements for image processing, such as the new Neo QLED and Samsung microLED televisions, which stand out in this field.
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Understand the latest market trends and future growth opportunities for the Home Video industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Video industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Home Video
This report originates from Passport, our Home Video research and analysis database.
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