Hotel chains in Greece are increasingly focusing on loyalty schemes as a strategy to build a regular clientele and boost direct sales, thereby reducing reliance on intermediaries and lowering commission costs. The number of users participating in these loyalty schemes is growing as consumers are keen to take advantage of the benefits offered, such as discounts, exclusive promotions, and rewards for frequent stays.
To further enhance revenue streams beyond accommodation, large hotels in Greece are increasingly exploring alternative opportunities. In addition to income from room bookings, operators are focusing on expanding revenue from MICE activities and hosting various events, such as weddings, yoga retreats, and other functions, which can boost bookings during low season for seasonal hotels and increase revenue potential even when occupancy rates are at full capacity.
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Understand the latest market trends and future growth opportunities for the Lodging (Destination) industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Lodging (Destination) industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Lodging (Destination)
Lodging (Destination) covers the main types of lodging used by inbound and domestic tourists, providing a destination point of view (also known as point of supply). Lodging value is measured in terms of the price paid for lodging by the consumer and businesses based on total room sales. It does not include food and drinks or any other form of revenue that is not directly related to lodging, such as events and conferences and guest services, such as gym, spa, shop, room service, restaurant and café. Lodging volume is measured in terms of number of outlets and rooms at year end, and room nights as total of the full year.
See All of Our DefinitionsThis report originates from Passport, our Lodging (Destination) research and analysis database.
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