With an estimated 150,000 additional beds required for the World Cup in 2030, Morocco is set to witness a wave of new hotel openings over the forecast period. Construction of multiple projects is already well underway, as extra capacity will also be needed for the 2025 Africa Cup of Nations and to keep pace with the government’s ongoing efforts to significantly increase inbound and domestic tourism flows.
Mid-to-low-income travellers have long been the backbone of Morocco’s tourism industry, which should ensure the numbers of mid-market, budget and unrated hotels, hostels and campsites in the country continue to grow steadily throughout the forecast period. Development of such establishments will also be encouraged by the staging of the Africa Cup of Nations in 2025 and the World Cup in 2030, as many people who visit for these events will already have spent large sums on match tickets and airfares, and therefore be inclined to choose more affordable accommodation.
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Understand the latest market trends and future growth opportunities for the Lodging (Destination) industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Lodging (Destination)
Lodging (Destination) covers the main types of lodging used by inbound and domestic tourists, providing a destination point of view (also known as point of supply). Lodging value is measured in terms of the price paid for lodging by the consumer and businesses based on total room sales. It does not include food and drinks or any other form of revenue that is not directly related to lodging, such as events and conferences and guest services, such as gym, spa, shop, room service, restaurant and café. Lodging volume is measured in terms of number of outlets and rooms at year end, and room nights as total of the full year.
See All of Our DefinitionsThis report originates from Passport, our Lodging (Destination) research and analysis database.
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