With travel industry players looking to add value to their offer in the face of stubborn obstacles to the development of volumes, Malaysia offers notable opportunities to solidify its position as a luxury travel destination that is capable of providing personalised experiences in line with evolving consumer trends. With travellers increasingly yearning for distinctive experiences from their travels, Malaysia is well placed for the development of options such as wellness retreats targeting the burgeoning health and wellness trend, as well as destinations suited to the tastes of more adventurous travellers.
As in other areas of the travel industry, lodging (destination) players will need to address the challenges presented by the labour shortage in Malaysia. This is likely to involve investing in staff training, developing staff retention strategies and training programmes that enable players to ensure smooth operations and levels of service quality.
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Understand the latest market trends and future growth opportunities for the Lodging (Destination) industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Lodging (Destination) industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Lodging (Destination)
Lodging (Destination) covers the main types of lodging used by inbound and domestic tourists, providing a destination point of view (also known as point of supply). Lodging value is measured in terms of the price paid for lodging by the consumer and businesses based on total room sales. It does not include food and drinks or any other form of revenue that is not directly related to lodging, such as events and conferences and guest services, such as gym, spa, shop, room service, restaurant and café. Lodging volume is measured in terms of number of outlets and rooms at year end, and room nights as total of the full year.
See All of Our DefinitionsThis report originates from Passport, our Lodging (Destination) research and analysis database.
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