Japan is experiencing a surge in inbound tourists like never before, leading to the emergence of overtourism issues. To secure funding and invest in the travel industry, the introduction of an accommodation tax is being considered and/or implemented across Japan.
According to Euromonitor’s Insight Article, “Unlocking Business Opportunities in Asia Pacific: Embracing Individualism and Self-Care”, there is a rising trend of self-care in the Asia Pacific region. This trend is driven by factors such as the decline of traditional family structures, the rise of individualism, and increasing awareness of the importance of mental and emotional health.
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Understand the latest market trends and future growth opportunities for the Lodging (Destination) industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Lodging (Destination) industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Lodging (Destination)
Lodging (Destination) covers the main types of lodging used by inbound and domestic tourists, providing a destination point of view (also known as point of supply). Lodging value is measured in terms of the price paid for lodging by the consumer and businesses based on total room sales. It does not include food and drinks or any other form of revenue that is not directly related to lodging, such as events and conferences and guest services, such as gym, spa, shop, room service, restaurant and café. Lodging volume is measured in terms of number of outlets and rooms at year end, and room nights as total of the full year.
See All of Our DefinitionsThis report originates from Passport, our Lodging (Destination) research and analysis database.
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