Soft Drinks in Argentina

November 2023
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Overview:

Understand the latest market trends and future growth opportunities for the Soft Drinks industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Bottled Water
  • Carbonates
  • Concentrates
  • Juice
  • RTD Coffee
  • RTD Tea
  • Energy Drinks
  • Sports Drinks
  • Asian Speciality Drinks

If you're in the Soft Drinks industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Soft Drinks in Argentina report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Soft Drinks in Argentina?
  • To what extent are health considerations impacting consumption of Soft Drinks in Argentina?
  • How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
  • How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Soft Drinks in Argentina?
  • Which are the leading brands in Soft Drinks in Argentina?
  • What potential exists for multinational or domestic soft drinks companies to expand in Argentina?
  • How are products distributed in Soft Drinks in Argentina?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How have home seclusion and social distancing measures following COVID-19 impacted sales of Soft Drinks?
  • How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
  • Where is future growth expected to be most dynamic?
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Soft Drinks in Argentina

Soft drinks in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2023
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2023
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2023
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2023
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2018-2023
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2018-2023
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2018-2023
Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2023
Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2020-2023
Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2019-2023
Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2020-2023
Table 19 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2018-2023
Table 20 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2018-2023
Table 21 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2018-2023
Table 22 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2023
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2023-2028
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2023-2028
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2023-2028
Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2023-2028
Table 27 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2023-2028
Table 28 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2023-2028
Table 29 Forecast Off-trade Sales of Soft Drinks by Category: Value 2023-2028
Table 30 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2023-2028
Table 31 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2023-2028
Table 32 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2023-2028
Fountain sales in Argentina

DISCLAIMER

Summary 1 Research Sources

Bottled Water in Argentina

KEY DATA FINDINGS

Economic crisis pushes demand for larger pack sizes and bulk home deliveries
Aguas Danone leads bottled water thanks to collaboration with CCU
Coca-Cola intensifies diversification strategy with bottled water variants
Purified water set to solidify presence thanks to home delivery soda siphon players
Flavoured water will be seen as healthier alternative to carbonates
New labelling laws expected to benefit sales of bottled water
Table 33 Off-trade Sales of Bottled Water by Category: Volume 2018-2023
Table 34 Off-trade Sales of Bottled Water by Category: Value 2018-2023
Table 35 Off-trade Sales of Bottled Water by Category: % Volume Growth 2018-2023
Table 36 Off-trade Sales of Bottled Water by Category: % Value Growth 2018-2023
Table 37 NBO Company Shares of Off-trade Bottled Water: % Volume 2019-2023
Table 38 LBN Brand Shares of Off-trade Bottled Water: % Volume 2020-2023
Table 39 NBO Company Shares of Off-trade Bottled Water: % Value 2019-2023
Table 40 LBN Brand Shares of Off-trade Bottled Water: % Value 2020-2023
Table 41 Forecast Off-trade Sales of Bottled Water by Category: Volume 2023-2028
Table 42 Forecast Off-trade Sales of Bottled Water by Category: Value 2023-2028
Table 43 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2023-2028
Table 44 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2023-2028

Carbonates in Argentina

KEY DATA FINDINGS

Coca-Cola maintains leadership thanks to broad portfolio and packaging progress
Foodservice sales driven by return to socialising and travel
Gin and tonic boom fuels growth in tonic water
Food labelling laws to boost demand for reduced sugar variants
Novel flavours set to gain ground
Economic instability may benefit smaller players
Table 45 Off-trade vs On-trade Sales of Carbonates: Volume 2018-2023
Table 46 Off-trade vs On-trade Sales of Carbonates: Value 2018-2023
Table 47 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2018-2023
Table 48 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2018-2023
Table 49 Off-trade Sales of Carbonates by Category: Volume 2018-2023
Table 50 Off-trade Sales of Carbonates by Category: Value 2018-2023
Table 51 Off-trade Sales of Carbonates by Category: % Volume Growth 2018-2023
Table 52 Off-trade Sales of Carbonates by Category: % Value Growth 2018-2023
Table 53 Total Sales of Carbonates by Fountain On-trade: Volume 2018-2023
Table 54 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2018-2023
Table 55 NBO Company Shares of Off-trade Carbonates: % Volume 2019-2023
Table 56 LBN Brand Shares of Off-trade Carbonates: % Volume 2020-2023
Table 57 NBO Company Shares of Off-trade Carbonates: % Value 2019-2023
Table 58 LBN Brand Shares of Off-trade Carbonates: % Value 2020-2023
Table 59 Forecast Off-trade Sales of Carbonates by Category: Volume 2023-2028
Table 60 Forecast Off-trade Sales of Carbonates by Category: Value 2023-2028
Table 61 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2023-2028
Table 62 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2023-2028
Table 63 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2023-2028
Table 64 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2023-2028

Concentrates in Argentina

KEY DATA FINDINGS

Concentrates faces competitive threat from carbonates and flavoured water
Liquid concentrates gains momentum as sales of amargo rise
Mondelez leads concentrates but faces challenges from Cepas Argentinas
Affordability and new liquid concentrates options will drive future growth for overall category
Private label to expand amid economic instability
Product innovation will fuel further growth in concentrates
Concentrates Conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 65 Off-trade Sales of Concentrates (RTD) by Category: Volume 2018-2023
Table 66 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2018-2023
Table 67 Off-trade Sales of Concentrates by Category: Value 2018-2023
Table 68 Off-trade Sales of Concentrates by Category: % Value Growth 2018-2023
Table 69 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2020-2023
Table 70 NBO Company Shares of Off-trade Concentrates: % Value 2019-2023
Table 71 LBN Brand Shares of Off-trade Concentrates: % Value 2020-2023
Table 72 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2019-2023
Table 73 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2020-2023
Table 74 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2019-2023
Table 75 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2020-2023
Table 76 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2023-2028
Table 77 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2023-2028
Table 78 Forecast Off-trade Sales of Concentrates by Category: Value 2023-2028
Table 79 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2023-2028

Juice in Argentina

KEY DATA FINDINGS

Upbeat growth for 100% juice thanks to natural and healthy positioning
Droughts limit available fruit for juices
Coca-Cola leads overall, with its Cepita brand number one in nectars, as players compete through price positioning and enjoy further expansion
Health and wellness trends to continue playing crucial role in future growth of juice
New product development may capture new consumers
Economic instability likely to benefit lower-cost nectars and juice drinks
Table 80 Off-trade Sales of Juice by Category: Volume 2018-2023
Table 81 Off-trade Sales of Juice by Category: Value 2018-2023
Table 82 Off-trade Sales of Juice by Category: % Volume Growth 2018-2023
Table 83 Off-trade Sales of Juice by Category: % Value Growth 2018-2023
Table 84 NBO Company Shares of Off-trade Juice: % Volume 2019-2023
Table 85 LBN Brand Shares of Off-trade Juice: % Volume 2020-2023
Table 86 NBO Company Shares of Off-trade Juice: % Value 2019-2023
Table 87 LBN Brand Shares of Off-trade Juice: % Value 2020-2023
Table 88 Forecast Off-trade Sales of Juice by Category: Volume 2023-2028
Table 89 Forecast Off-trade Sales of Juice by Category: Value 2023-2028
Table 90 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2023-2028
Table 91 Forecast Off-trade Sales of Juice by Category: % Value Growth 2023-2028

RTD Tea in Argentina

KEY DATA FINDINGS

RTD tea sales see increase although consumption remains weak
Yerba mate popularity limits further expansion
Limited options keep RTD tea consumption low as importers stay away
Premium offerings may spur further growth
Healthy image of RTD tea attracts new consumers
Tea’s functional properties will prompt product development
Table 92 Off-trade Sales of RTD Tea by Category: Volume 2018-2023
Table 93 Off-trade Sales of RTD Tea by Category: Value 2018-2023
Table 94 Off-trade Sales of RTD Tea by Category: % Volume Growth 2018-2023
Table 95 Off-trade Sales of RTD Tea by Category: % Value Growth 2018-2023
Table 96 Leading Flavours for Off-trade RTD Tea: % Volume 2018-2023
Table 97 NBO Company Shares of Off-trade RTD Tea: % Volume 2019-2023
Table 98 LBN Brand Shares of Off-trade RTD Tea: % Volume 2020-2023
Table 99 NBO Company Shares of Off-trade RTD Tea: % Value 2019-2023
Table 100 LBN Brand Shares of Off-trade RTD Tea: % Value 2020-2023
Table 101 Forecast Off-trade Sales of RTD Tea by Category: Volume 2023-2028
Table 102 Forecast Off-trade Sales of RTD Tea by Category: Value 2023-2028
Table 103 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2023-2028
Table 104 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2023-2028

Energy Drinks in Argentina

KEY DATA FINDINGS

Upbeat growth for energy drinks driven by growing consumer base
Reduced sugar options benefit from rising consumer concern
Flavour development fuels Monster success among young adults
New consumption occasions expected to expand category
Healthier options and plant-based energy drinks set to emerge
Product innovation will accelerate towards new sophisticated flavours
Table 105 Off-trade Sales of Energy Drinks: Volume 2018-2023
Table 106 Off-trade Sales of Energy Drinks: Value 2018-2023
Table 107 Off-trade Sales of Energy Drinks: % Volume Growth 2018-2023
Table 108 Off-trade Sales of Energy Drinks: % Value Growth 2018-2023
Table 109 NBO Company Shares of Off-trade Energy Drinks: % Volume 2019-2023
Table 110 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2020-2023
Table 111 NBO Company Shares of Off-trade Energy Drinks: % Value 2019-2023
Table 112 LBN Brand Shares of Off-trade Energy Drinks: % Value 2020-2023
Table 113 Forecast Off-trade Sales of Energy Drinks: Volume 2023-2028
Table 114 Forecast Off-trade Sales of Energy Drinks: Value 2023-2028
Table 115 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2023-2028
Table 116 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2023-2028

Sports Drinks in Argentina

KEY DATA FINDINGS

New labelling law slows development in sports drinks
Growth driven by rising interest in sports activities
Gatorade leadership continues with the launch of sugar-free options
Economic crisis may stifle further growth
Reduced sugar options set to expand
Dia % and Carrefour to boost private label sales
Table 117 Off-trade Sales of Sports Drinks: Volume 2018-2023
Table 118 Off-trade Sales of Sports Drinks: Value 2018-2023
Table 119 Off-trade Sales of Sports Drinks: % Volume Growth 2018-2023
Table 120 Off-trade Sales of Sports Drinks: % Value Growth 2018-2023
Table 121 NBO Company Shares of Off-trade Sports Drinks: % Volume 2019-2023
Table 122 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2020-2023
Table 123 NBO Company Shares of Off-trade Sports Drinks: % Value 2019-2023
Table 124 LBN Brand Shares of Off-trade Sports Drinks: % Value 2020-2023
Table 125 Forecast Off-trade Sales of Sports Drinks: Volume 2023-2028
Table 126 Forecast Off-trade Sales of Sports Drinks: Value 2023-2028
Table 127 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2023-2028
Table 128 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2023-2028
The following categories and subcategories are included:

Soft Drinks

      • Carbonated Natural Mineral Bottled Water
      • Carbonated Spring Bottled Water
      • Carbonated Purified Bottled Water
      • Still Flavoured Bottled Water
      • Sparkling Flavoured Bottled Water
    • Functional Bottled Water
      • Still Natural Mineral Bottled Water
      • Still Spring Bottled Water
      • Still Purified Bottled Water
    • Regular Carbonates
    • Reduced Sugar Carbonates
      • Regular Cola Carbonates
      • Reduced Sugar Cola Carbonates
      • Regular Non-Cola Carbonates
      • Reduced Sugar Non-Cola Carbonates
        • Regular Lemonade/Lime
        • Reduced Sugar Lemonade/Lime
        • Regular Tonic Water/Mixers/Other Bitters
        • Reduced Sugar Tonic Water/Mixers/Other Bitters
        • Regular Orange Carbonates
        • Reduced Sugar Orange Carbonates
        • Regular Other Non-Cola Carbonates
        • Reduced Sugar Other Non-Cola Carbonates
    • Liquid Concentrates
    • Powder Concentrates
      • Not from Concentrate 100% Juice
      • Reconstituted 100% Juice
    • Coconut and Other Plant Waters
    • Juice Drinks (up to 24% Juice)
    • Nectars
  • RTD Coffee
    • Carbonated RTD Tea and Kombucha
      • Regular Still RTD Tea
      • Reduced Sugar Still RTD Tea
    • Regular Energy Drinks
    • Reduced Sugar Energy Drinks
    • Regular Sports Drinks
    • Reduced Sugar Sports Drinks
  • Asian Speciality Drinks

Soft Drinks

This is the aggregation of the following categories; Carbonates, Fruit/vegetable juice, Bottled water, Functional drinks, Concentrates, RTD tea, RTD coffee and Asian speciality drinks.

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This report originates from Passport, our Soft Drinks research and analysis database.

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