Soft Drinks in Canada

December 2023
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Overview:

Understand the latest market trends and future growth opportunities for the Soft Drinks industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Bottled Water
  • Carbonates
  • Concentrates
  • Juice
  • RTD Coffee
  • RTD Tea
  • Energy Drinks
  • Sports Drinks
  • Asian Speciality Drinks

If you're in the Soft Drinks industry in Canada, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Soft Drinks in Canada report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Soft Drinks in Canada?
  • To what extent are health considerations impacting consumption of Soft Drinks in Canada?
  • How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
  • How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Soft Drinks in Canada?
  • Which are the leading brands in Soft Drinks in Canada?
  • What potential exists for multinational or domestic soft drinks companies to expand in Canada?
  • How are products distributed in Soft Drinks in Canada?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How have home seclusion and social distancing measures following COVID-19 impacted sales of Soft Drinks?
  • How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
  • Where is future growth expected to be most dynamic?
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Soft Drinks in Canada

Soft drinks in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2023
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2023
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2023
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2023
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2018-2023
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2018-2023
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2018-2023
Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2023
Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2020-2023
Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2019-2023
Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2020-2023
Table 19 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2018-2023
Table 20 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2018-2023
Table 21 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2018-2023
Table 22 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2023
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2023-2028
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2023-2028
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2023-2028
Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2023-2028
Table 27 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2023-2028
Table 28 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2023-2028
Table 29 Forecast Off-trade Sales of Soft Drinks by Category: Value 2023-2028
Table 30 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2023-2028
Table 31 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2023-2028
Table 32 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2023-2028
Fountain sales in Canada

DISCLAIMER

Summary 1 Research Sources

Bottled Water in Canada

KEY DATA FINDINGS

With consumers more mobile in 2023, demand for smaller formats has risen
BlueTriton Brands Inc continues to lead in 2023
Sparkling flavoured bottled water sees dynamic growth in 2023
Bottled water poised for healthy growth over the forecast period
Functional benefits expected in bottled water as the health and wellness trend gathers pace
Sugar tax is on the way to the detriment of flavoured bottled water
Table 33 Off-trade Sales of Bottled Water by Category: Volume 2018-2023
Table 34 Off-trade Sales of Bottled Water by Category: Value 2018-2023
Table 35 Off-trade Sales of Bottled Water by Category: % Volume Growth 2018-2023
Table 36 Off-trade Sales of Bottled Water by Category: % Value Growth 2018-2023
Table 37 NBO Company Shares of Off-trade Bottled Water: % Volume 2019-2023
Table 38 LBN Brand Shares of Off-trade Bottled Water: % Volume 2020-2023
Table 39 NBO Company Shares of Off-trade Bottled Water: % Value 2019-2023
Table 40 LBN Brand Shares of Off-trade Bottled Water: % Value 2020-2023
Table 41 Forecast Off-trade Sales of Bottled Water by Category: Volume 2023-2028
Table 42 Forecast Off-trade Sales of Bottled Water by Category: Value 2023-2028
Table 43 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2023-2028
Table 44 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2023-2028

Carbonates in Canada

KEY DATA FINDINGS

Carbonates sees off-trade volume decline in 2023
New product development focuses on functional benefits with reduced or zero sugar
Giants Coca-Cola and PepsiCo Beverages Canada discontinue less popular brands
Non-cola carbonates set to benefit from popularity tonic water/mixers/other bitters
Healthy variants are likely to emerge as players seek to differentiate in a crowded arena
Growing health consciousness impact category performance in the years ahead
Table 45 Off-trade vs On-trade Sales of Carbonates: Volume 2018-2023
Table 46 Off-trade vs On-trade Sales of Carbonates: Value 2018-2023
Table 47 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2018-2023
Table 48 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2018-2023
Table 49 Off-trade Sales of Carbonates by Category: Volume 2018-2023
Table 50 Off-trade Sales of Carbonates by Category: Value 2018-2023
Table 51 Off-trade Sales of Carbonates by Category: % Volume Growth 2018-2023
Table 52 Off-trade Sales of Carbonates by Category: % Value Growth 2018-2023
Table 53 Total Sales of Carbonates by Fountain On-trade: Volume 2018-2023
Table 54 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2018-2023
Table 55 NBO Company Shares of Off-trade Carbonates: % Volume 2019-2023
Table 56 LBN Brand Shares of Off-trade Carbonates: % Volume 2020-2023
Table 57 NBO Company Shares of Off-trade Carbonates: % Value 2019-2023
Table 58 LBN Brand Shares of Off-trade Carbonates: % Value 2020-2023
Table 59 Forecast Off-trade Sales of Carbonates by Category: Volume 2023-2028
Table 60 Forecast Off-trade Sales of Carbonates by Category: Value 2023-2028
Table 61 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2023-2028
Table 62 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2023-2028
Table 63 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2023-2028
Table 64 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2023-2028

Concentrates in Canada

KEY DATA FINDINGS

Concentrates sees modest volume growth in 2023
Kraft Canada leads concentrates once again in 2023
Category faces ongoing pressure from other soft drinks categories
Natural ingredients and functional benefits will influence innovations over the forecast period
Potential implementation of front-of-package nutrition labelling
Sugar tax is on the way and set to apply pressure to the competitive landscape
Concentrates Conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 65 Off-trade Sales of Concentrates (RTD) by Category: Volume 2018-2023
Table 66 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2018-2023
Table 67 Off-trade Sales of Concentrates by Category: Value 2018-2023
Table 68 Off-trade Sales of Concentrates by Category: % Value Growth 2018-2023
Table 69 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2020-2023
Table 70 NBO Company Shares of Off-trade Concentrates: % Value 2019-2023
Table 71 LBN Brand Shares of Off-trade Concentrates: % Value 2020-2023
Table 72 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2019-2023
Table 73 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2020-2023
Table 74 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2019-2023
Table 75 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2020-2023
Table 76 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2023-2028
Table 77 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2023-2028
Table 78 Forecast Off-trade Sales of Concentrates by Category: Value 2023-2028
Table 79 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2023-2028

Juice in Canada

KEY DATA FINDINGS

Juice witnesses improved volume growth throughout the year
Not from concentrate (NFC) 100% juice continues to gather momentum
A Lassonde continues to lead thanks to its popular brand Oasis
Bumpy road ahead for juice as consumers spend less time in their homes
Interesting innovations in packaging and ingredients are likely to emerge
Coconut and other plant waters offer strong growth potential
Table 80 Off-trade Sales of Juice by Category: Volume 2018-2023
Table 81 Off-trade Sales of Juice by Category: Value 2018-2023
Table 82 Off-trade Sales of Juice by Category: % Volume Growth 2018-2023
Table 83 Off-trade Sales of Juice by Category: % Value Growth 2018-2023
Table 84 NBO Company Shares of Off-trade Juice: % Volume 2019-2023
Table 85 LBN Brand Shares of Off-trade Juice: % Volume 2020-2023
Table 86 NBO Company Shares of Off-trade Juice: % Value 2019-2023
Table 87 LBN Brand Shares of Off-trade Juice: % Value 2020-2023
Table 88 Forecast Off-trade Sales of Juice by Category: Volume 2023-2028
Table 89 Forecast Off-trade Sales of Juice by Category: Value 2023-2028
Table 90 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2023-2028
Table 91 Forecast Off-trade Sales of Juice by Category: % Value Growth 2023-2028

RTD Coffee in Canada

KEY DATA FINDINGS

Innovations focus on health and wellness and sustainability in 2023
Innovations focus on health and wellness and sustainability drive category interest
The North American Coffee Partnership continues to lead thanks to the popular brand, Starbucks Frappuccino
On-trade performance will improve and premiuimsation may help drive current value growth
RTD coffee continues to be made up from the off-trade over the forecast period
Competition from RTD tea will continue to threaten category growth
Table 92 Off-trade Sales of RTD Coffee: Volume 2018-2023
Table 93 Off-trade Sales of RTD Coffee: Value 2018-2023
Table 94 Off-trade Sales of RTD Coffee: % Volume Growth 2018-2023
Table 95 Off-trade Sales of RTD Coffee: % Value Growth 2018-2023
Table 96 NBO Company Shares of Off-trade RTD Coffee: % Volume 2019-2023
Table 97 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2020-2023
Table 98 NBO Company Shares of Off-trade RTD Coffee: % Value 2019-2023
Table 99 LBN Brand Shares of Off-trade RTD Coffee: % Value 2020-2023
Table 100 Forecast Off-trade Sales of RTD Coffee: Volume 2023-2028
Table 101 Forecast Off-trade Sales of RTD Coffee: Value 2023-2028
Table 102 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2023-2028
Table 103 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2023-2028

RTD Tea in Canada

KEY DATA FINDINGS

RTD Tea shows healthy performance in 2023 thanks to strong demand
Minute Maid Co Canada remains the leading player despite the growth of smaller brands
New product developments include those with functional benefits in line with the health and wellness trend
Kombucha will help drive growth in RTD tea in the years to come
Sustainability will re-emerge as a key focus area within the category
Sugar tax may negatively impact RTD tea sales
Table 104 Off-trade Sales of RTD Tea by Category: Volume 2018-2023
Table 105 Off-trade Sales of RTD Tea by Category: Value 2018-2023
Table 106 Off-trade Sales of RTD Tea by Category: % Volume Growth 2018-2023
Table 107 Off-trade Sales of RTD Tea by Category: % Value Growth 2018-2023
Table 108 Leading Flavours for Off-trade RTD Tea: % Volume 2018-2023
Table 109 NBO Company Shares of Off-trade RTD Tea: % Volume 2019-2023
Table 110 LBN Brand Shares of Off-trade RTD Tea: % Volume 2020-2023
Table 111 NBO Company Shares of Off-trade RTD Tea: % Value 2019-2023
Table 112 LBN Brand Shares of Off-trade RTD Tea: % Value 2020-2023
Table 113 Forecast Off-trade Sales of RTD Tea by Category: Volume 2023-2028
Table 114 Forecast Off-trade Sales of RTD Tea by Category: Value 2023-2028
Table 115 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2023-2028
Table 116 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2023-2028

Energy Drinks in Canada

KEY DATA FINDINGS

Canadian government recalls multiple brands for caffeine and labelling violations
Energy drinks continue to post decent off-trade volume growth, but on trade growth sees rapid slow down
Coca-Cola Ltd continues to lead energy drinks in 2023
Further restrictions are expected on distribution due to unhealthy image
Energy drinks to continue their positive growth over the forecast period despite recall
Healthier options to gain ground in energy drinks and improve their image
Table 117 Off-trade Sales of Energy Drinks: Volume 2018-2023
Table 118 Off-trade Sales of Energy Drinks: Value 2018-2023
Table 119 Off-trade Sales of Energy Drinks: % Volume Growth 2018-2023
Table 120 Off-trade Sales of Energy Drinks: % Value Growth 2018-2023
Table 121 NBO Company Shares of Off-trade Energy Drinks: % Volume 2019-2023
Table 122 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2020-2023
Table 123 NBO Company Shares of Off-trade Energy Drinks: % Value 2019-2023
Table 124 LBN Brand Shares of Off-trade Energy Drinks: % Value 2020-2023
Table 125 Forecast Off-trade Sales of Energy Drinks: Volume 2023-2028
Table 126 Forecast Off-trade Sales of Energy Drinks: Value 2023-2028
Table 127 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2023-2028
Table 128 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2023-2028

Sports Drinks in Canada

KEY DATA FINDINGS

Sports drinks continues to see momentum despite high prices
Millennials remain the target audience for sports drinks in Canada
PepsiCo Beverages continues to dominate with its leading brand Gatorade
Smaller players will continue to innovate in sports drinks over the forecast period
Positive outlook for sports drinks in the coming years
Sports sponsorships to remain a key focus of manufacturers
Table 129 Off-trade Sales of Sports Drinks: Volume 2018-2023
Table 130 Off-trade Sales of Sports Drinks: Value 2018-2023
Table 131 Off-trade Sales of Sports Drinks: % Volume Growth 2018-2023
Table 132 Off-trade Sales of Sports Drinks: % Value Growth 2018-2023
Table 133 NBO Company Shares of Off-trade Sports Drinks: % Volume 2019-2023
Table 134 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2020-2023
Table 135 NBO Company Shares of Off-trade Sports Drinks: % Value 2019-2023
Table 136 LBN Brand Shares of Off-trade Sports Drinks: % Value 2020-2023
Table 137 Forecast Off-trade Sales of Sports Drinks: Volume 2023-2028
Table 138 Forecast Off-trade Sales of Sports Drinks: Value 2023-2028
Table 139 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2023-2028
Table 140 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2023-2028
The following categories and subcategories are included:

Soft Drinks

      • Carbonated Natural Mineral Bottled Water
      • Carbonated Spring Bottled Water
      • Carbonated Purified Bottled Water
      • Still Flavoured Bottled Water
      • Sparkling Flavoured Bottled Water
    • Functional Bottled Water
      • Still Natural Mineral Bottled Water
      • Still Spring Bottled Water
      • Still Purified Bottled Water
    • Regular Carbonates
    • Reduced Sugar Carbonates
      • Regular Cola Carbonates
      • Reduced Sugar Cola Carbonates
      • Regular Non-Cola Carbonates
      • Reduced Sugar Non-Cola Carbonates
        • Regular Lemonade/Lime
        • Reduced Sugar Lemonade/Lime
        • Regular Tonic Water/Mixers/Other Bitters
        • Reduced Sugar Tonic Water/Mixers/Other Bitters
        • Regular Orange Carbonates
        • Reduced Sugar Orange Carbonates
        • Regular Other Non-Cola Carbonates
        • Reduced Sugar Other Non-Cola Carbonates
    • Liquid Concentrates
    • Powder Concentrates
      • Not from Concentrate 100% Juice
      • Reconstituted 100% Juice
    • Coconut and Other Plant Waters
    • Juice Drinks (up to 24% Juice)
    • Nectars
  • RTD Coffee
    • Carbonated RTD Tea and Kombucha
      • Regular Still RTD Tea
      • Reduced Sugar Still RTD Tea
    • Regular Energy Drinks
    • Reduced Sugar Energy Drinks
    • Regular Sports Drinks
    • Reduced Sugar Sports Drinks
  • Asian Speciality Drinks

Soft Drinks

This is the aggregation of the following categories; Carbonates, Fruit/vegetable juice, Bottled water, Functional drinks, Concentrates, RTD tea, RTD coffee and Asian speciality drinks.

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This report originates from Passport, our Soft Drinks research and analysis database.

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