Soft Drinks in Portugal

December 2023
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Overview:

Understand the latest market trends and future growth opportunities for the Soft Drinks industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Bottled Water
  • Carbonates
  • Concentrates
  • Juice
  • RTD Coffee
  • RTD Tea
  • Energy Drinks
  • Sports Drinks
  • Asian Speciality Drinks

If you're in the Soft Drinks industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Soft Drinks in Portugal report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Soft Drinks in Portugal?
  • To what extent are health considerations impacting consumption of Soft Drinks in Portugal?
  • How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
  • How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Soft Drinks in Portugal?
  • Which are the leading brands in Soft Drinks in Portugal?
  • What potential exists for multinational or domestic soft drinks companies to expand in Portugal?
  • How are products distributed in Soft Drinks in Portugal?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How have home seclusion and social distancing measures following COVID-19 impacted sales of Soft Drinks?
  • How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
  • Where is future growth expected to be most dynamic?
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Soft Drinks in Portugal

Soft drinks in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2023
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2023
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2023
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2023
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2018-2023
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2018-2023
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2018-2023
Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2023
Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2020-2023
Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2019-2023
Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2020-2023
Table 19 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2018-2023
Table 20 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2018-2023
Table 21 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2018-2023
Table 22 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2023
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2023-2028
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2023-2028
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2023-2028
Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2023-2028
Table 27 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2023-2028
Table 28 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2023-2028
Table 29 Forecast Off-trade Sales of Soft Drinks by Category: Value 2023-2028
Table 30 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2023-2028
Table 31 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2023-2028
Table 32 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2023-2028
Fountain sales in Portugal

DISCLAIMER

Summary 1 Research Sources

Bottled Water in Portugal

KEY DATA FINDINGS

Rising consumption due to tourism, health concerns and balanced lifestyles
Private labels account for over half of sales in the off-trade
Players focus on sustainability and flavour innovation to gain ground
Bottled water sales rise due to increasing health and wellness trends
Innovation and communication fuels growth for bottled water players
Price loses importance as the economic landscape improves
Table 33 Off-trade Sales of Bottled Water by Category: Volume 2018-2023
Table 34 Off-trade Sales of Bottled Water by Category: Value 2018-2023
Table 35 Off-trade Sales of Bottled Water by Category: % Volume Growth 2018-2023
Table 36 Off-trade Sales of Bottled Water by Category: % Value Growth 2018-2023
Table 37 NBO Company Shares of Off-trade Bottled Water: % Volume 2019-2023
Table 38 LBN Brand Shares of Off-trade Bottled Water: % Volume 2020-2023
Table 39 NBO Company Shares of Off-trade Bottled Water: % Value 2019-2023
Table 40 LBN Brand Shares of Off-trade Bottled Water: % Value 2020-2023
Table 41 Forecast Off-trade Sales of Bottled Water by Category: Volume 2023-2028
Table 42 Forecast Off-trade Sales of Bottled Water by Category: Value 2023-2028
Table 43 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2023-2028
Table 44 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2023-2028

Carbonates in Portugal

KEY DATA FINDINGS

Carbonates grow in volume and value amidst declining purchasing power
Private labels gain share; however, brand loyalty remains a challenge for growth
Coca-Cola taps into the mixing trend by launching Royal Bliss on the landscape
Carbonates posts on-trade volume growth, while health concerns challenge retail sales
Innovation focuses on health and wellness properties to drive sales
Tonic waters, mixers and other bitters show a rising performance over the forecast period
Table 45 Off-trade vs On-trade Sales of Carbonates: Volume 2018-2023
Table 46 Off-trade vs On-trade Sales of Carbonates: Value 2018-2023
Table 47 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2018-2023
Table 48 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2018-2023
Table 49 Off-trade Sales of Carbonates by Category: Volume 2018-2023
Table 50 Off-trade Sales of Carbonates by Category: Value 2018-2023
Table 51 Off-trade Sales of Carbonates by Category: % Volume Growth 2018-2023
Table 52 Off-trade Sales of Carbonates by Category: % Value Growth 2018-2023
Table 53 Total Sales of Carbonates by Fountain On-trade: Volume 2018-2023
Table 54 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2018-2023
Table 55 NBO Company Shares of Off-trade Carbonates: % Volume 2019-2023
Table 56 LBN Brand Shares of Off-trade Carbonates: % Volume 2020-2023
Table 57 NBO Company Shares of Off-trade Carbonates: % Value 2019-2023
Table 58 LBN Brand Shares of Off-trade Carbonates: % Value 2020-2023
Table 59 Forecast Off-trade Sales of Carbonates by Category: Volume 2023-2028
Table 60 Forecast Off-trade Sales of Carbonates by Category: Value 2023-2028
Table 61 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2023-2028
Table 62 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2023-2028
Table 63 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2023-2028
Table 64 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2023-2028

Concentrates in Portugal

KEY DATA FINDINGS

Out-of-home recovery dampens off-trade volume sales for concentrates
Sports powder concentrates gain share aligning with rising health trends
Private label players gain share as Sunquick reinforces its leading position
Concentrates set to lose volume sales, with high competition from other soft drinks
Innovation set to focus on sustainability, organic and functional claims
Sports powder concentrates drive growth, boosted by rising interest in sports
Concentrates Conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 65 Off-trade Sales of Concentrates (RTD) by Category: Volume 2018-2023
Table 66 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2018-2023
Table 67 Off-trade Sales of Concentrates by Category: Value 2018-2023
Table 68 Off-trade Sales of Concentrates by Category: % Value Growth 2018-2023
Table 69 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2020-2023
Table 70 NBO Company Shares of Off-trade Concentrates: % Value 2019-2023
Table 71 LBN Brand Shares of Off-trade Concentrates: % Value 2020-2023
Table 72 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2019-2023
Table 73 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2020-2023
Table 74 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2019-2023
Table 75 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2020-2023
Table 76 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2023-2028
Table 77 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2023-2028
Table 78 Forecast Off-trade Sales of Concentrates by Category: Value 2023-2028
Table 79 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2023-2028

Juice in Portugal

KEY DATA FINDINGS

The rising health and wellness trend boosts growth for juice
High levels of innovation focus on health and wellness properties
Private label gains ground during a time of economic strain
Reduced sugar and functional juices drive growth over the forecast period
A highly competitive environment challenges sales of juice, as bottled water sales rise
Not from concentrated 100% juice and coconut and other plant waters drive value growth
Table 80 Off-trade Sales of Juice by Category: Volume 2018-2023
Table 81 Off-trade Sales of Juice by Category: Value 2018-2023
Table 82 Off-trade Sales of Juice by Category: % Volume Growth 2018-2023
Table 83 Off-trade Sales of Juice by Category: % Value Growth 2018-2023
Table 84 NBO Company Shares of Off-trade Juice: % Volume 2019-2023
Table 85 LBN Brand Shares of Off-trade Juice: % Volume 2020-2023
Table 86 NBO Company Shares of Off-trade Juice: % Value 2019-2023
Table 87 LBN Brand Shares of Off-trade Juice: % Value 2020-2023
Table 88 Forecast Off-trade Sales of Juice by Category: Volume 2023-2028
Table 89 Forecast Off-trade Sales of Juice by Category: Value 2023-2028
Table 90 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2023-2028
Table 91 Forecast Off-trade Sales of Juice by Category: % Value Growth 2023-2028

RTD Coffee in Portugal

KEY DATA FINDINGS

RTD Coffee per capita grows amidst rising inflation and declining disposable incomes
Unit prices will grow in 2023, despite the rise of private label options
Competition is on the rise as private label gains grounds and Nescafé innovates
High potential for growth as RTD coffee offers innovation to the landscape
Convenience is set to drive sales across the forecast period
New players will launch on the landscape, increasing competition
Table 92 Off-trade Sales of RTD Coffee: Volume 2018-2023
Table 93 Off-trade Sales of RTD Coffee: Value 2018-2023
Table 94 Off-trade Sales of RTD Coffee: % Volume Growth 2018-2023
Table 95 Off-trade Sales of RTD Coffee: % Value Growth 2018-2023
Table 96 NBO Company Shares of Off-trade RTD Coffee: % Volume 2019-2023
Table 97 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2020-2023
Table 98 NBO Company Shares of Off-trade RTD Coffee: % Value 2019-2023
Table 99 LBN Brand Shares of Off-trade RTD Coffee: % Value 2020-2023
Table 100 Forecast Off-trade Sales of RTD Coffee: Volume 2023-2028
Table 101 Forecast Off-trade Sales of RTD Coffee: Value 2023-2028
Table 102 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2023-2028
Table 103 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2023-2028

RTD Tea in Portugal

KEY DATA FINDINGS

RTD tea on the rise as reduced sugar options drive sales
The interest in Kombucha rises as innovation focuses on exotic flavours
Private label reinforces its leading position amidst growing inflation
RTD tea volume sales grow, boosted by reduced sugar and kombucha
Private label is set to continue expanding as Mercadona and Lidl gain ground
Players launch innovative flavours to stand out from competitors
Table 104 Off-trade Sales of RTD Tea by Category: Volume 2018-2023
Table 105 Off-trade Sales of RTD Tea by Category: Value 2018-2023
Table 106 Off-trade Sales of RTD Tea by Category: % Volume Growth 2018-2023
Table 107 Off-trade Sales of RTD Tea by Category: % Value Growth 2018-2023
Table 108 Leading Flavours for Off-trade RTD Tea: % Volume 2018-2023
Table 109 NBO Company Shares of Off-trade RTD Tea: % Volume 2019-2023
Table 110 LBN Brand Shares of Off-trade RTD Tea: % Volume 2020-2023
Table 111 NBO Company Shares of Off-trade RTD Tea: % Value 2019-2023
Table 112 LBN Brand Shares of Off-trade RTD Tea: % Value 2020-2023
Table 113 Forecast Off-trade Sales of RTD Tea by Category: Volume 2023-2028
Table 114 Forecast Off-trade Sales of RTD Tea by Category: Value 2023-2028
Table 115 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2023-2028
Table 116 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2023-2028

Energy Drinks in Portugal

KEY DATA FINDINGS

Energy drinks record double-digit growth in the off-trade and on-trade
Unit prices grow, leading branded players to offer deals and discounts to retain share
Monster is the off-trade leader, while Red Bull dominates on-trade sales
Energy drinks per capita consumption set to rise over the forecast period
Innovation to focus on flavour variations and functional ingredients
Private label is set to increase its quality and variety, driving unit prices down
Table 117 Off-trade Sales of Energy Drinks: Volume 2018-2023
Table 118 Off-trade Sales of Energy Drinks: Value 2018-2023
Table 119 Off-trade Sales of Energy Drinks: % Volume Growth 2018-2023
Table 120 Off-trade Sales of Energy Drinks: % Value Growth 2018-2023
Table 121 NBO Company Shares of Off-trade Energy Drinks: % Volume 2019-2023
Table 122 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2020-2023
Table 123 NBO Company Shares of Off-trade Energy Drinks: % Value 2019-2023
Table 124 LBN Brand Shares of Off-trade Energy Drinks: % Value 2020-2023
Table 125 Forecast Off-trade Sales of Energy Drinks: Volume 2023-2028
Table 126 Forecast Off-trade Sales of Energy Drinks: Value 2023-2028
Table 127 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2023-2028
Table 128 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2023-2028

Sports Drinks in Portugal

KEY DATA FINDINGS

Sports drinks is one of the top performers, driven by an increased interest in exercise
Rising inflation led some consumers to trade down to private label options
Coca-Cola's Aquarius reinforces its leading position being top of mind for consumers
Sports drinks continue driving growth amidst growing competition
Innovation to focus on rising trends, offering reduced sugar and functional ingredients
No major changes in the competitive environment as Coca-Cola retains its lead
Table 129 Off-trade Sales of Sports Drinks: Volume 2018-2023
Table 130 Off-trade Sales of Sports Drinks: Value 2018-2023
Table 131 Off-trade Sales of Sports Drinks: % Volume Growth 2018-2023
Table 132 Off-trade Sales of Sports Drinks: % Value Growth 2018-2023
Table 133 NBO Company Shares of Off-trade Sports Drinks: % Volume 2019-2023
Table 134 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2020-2023
Table 135 NBO Company Shares of Off-trade Sports Drinks: % Value 2019-2023
Table 136 LBN Brand Shares of Off-trade Sports Drinks: % Value 2020-2023
Table 137 Forecast Off-trade Sales of Sports Drinks: Volume 2023-2028
Table 138 Forecast Off-trade Sales of Sports Drinks: Value 2023-2028
Table 139 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2023-2028
Table 140 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2023-2028
The following categories and subcategories are included:

Soft Drinks

      • Carbonated Natural Mineral Bottled Water
      • Carbonated Spring Bottled Water
      • Carbonated Purified Bottled Water
      • Still Flavoured Bottled Water
      • Sparkling Flavoured Bottled Water
    • Functional Bottled Water
      • Still Natural Mineral Bottled Water
      • Still Spring Bottled Water
      • Still Purified Bottled Water
    • Regular Carbonates
    • Reduced Sugar Carbonates
      • Regular Cola Carbonates
      • Reduced Sugar Cola Carbonates
      • Regular Non-Cola Carbonates
      • Reduced Sugar Non-Cola Carbonates
        • Regular Lemonade/Lime
        • Reduced Sugar Lemonade/Lime
        • Regular Tonic Water/Mixers/Other Bitters
        • Reduced Sugar Tonic Water/Mixers/Other Bitters
        • Regular Orange Carbonates
        • Reduced Sugar Orange Carbonates
        • Regular Other Non-Cola Carbonates
        • Reduced Sugar Other Non-Cola Carbonates
    • Liquid Concentrates
    • Powder Concentrates
      • Not from Concentrate 100% Juice
      • Reconstituted 100% Juice
    • Coconut and Other Plant Waters
    • Juice Drinks (up to 24% Juice)
    • Nectars
  • RTD Coffee
    • Carbonated RTD Tea and Kombucha
      • Regular Still RTD Tea
      • Reduced Sugar Still RTD Tea
    • Regular Energy Drinks
    • Reduced Sugar Energy Drinks
    • Regular Sports Drinks
    • Reduced Sugar Sports Drinks
  • Asian Speciality Drinks

Soft Drinks

This is the aggregation of the following categories; Carbonates, Fruit/vegetable juice, Bottled water, Functional drinks, Concentrates, RTD tea, RTD coffee and Asian speciality drinks.

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This report originates from Passport, our Soft Drinks research and analysis database.

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