Beauty and Personal Care

This briefing provides a detailed understanding of the current landscape for sustainable fragrances, highlighting key claims and practices within the industry. It examines the potential for innovation in sustainability, influenced by the evolving…

Unilever Group was the third largest player in beauty and personal care in 2023. Company growth was driven by its broad portfolio of brands, which recorded solid upturns across all categories and regions. The majority of Unilever’s recent activity…

This report utilises Euromonitor International’s new Passport Innovation portal to explore new brand and sub-brand launches in global beauty and personal care. Three key innovation platforms are identified for global beauty and personal care in…

This report evaluates top 100 brands' loyalty strategies and customer engagement performance in comparison to industry standards and competitors to identify growth opportunities and best practices. By expanding and improving loyalty initiatives with…

Skin health positioning in fragrances is an under-penetrated space. Trending claims address skin sensitivity, but consumers are likely to demand more substantiated, specific claims. Skin health claims are significant drivers of the fragrance consumer…

Fragrances are gaining relevance among consumers experiencing anxiety and looking for emotional wellness. Fragrances, however, face many challenges, as they compete with aromatherapy and other sensory options. Fragrances are closely associated with…

Beauty and personal care is a highly seasonal industry. In Asia Pacific, over 30% of 2023's online sales were generated in Q4, as consumers strategically wait for special prices during shopping events, holidays and travel. However, with intensified…

To gain a competitive edge and accelerate growth, companies must focus on understanding their target consumers. This report provides insights into seven consumer types, helping businesses refine their strategies to align with prevailing consumer…

Sun care in Austria benefited from the ongoing recovery of travel and tourism in 2023, following the end of mobility restrictions caused by the COVID-19 pandemic. As people started to travel more, there was an increase in beach and other holidays,…

Skin care in Austria flourished throughout the review period, seemingly unaffected by the impact of the pandemic and prevailing economic challenges. Retail volume and current value growth increased across all categories in 2023. Overall, skin care is…

Despite the much higher average unit prices, premium beauty and personal care products remain very popular among Austrian consumers. Premium products witnessed strong price increases as inflation remained stubbornly high in 2023. The most popular…

Consumer awareness of healthy teeth and oral care remains strong in Austria. As a result, demand for oral care products remained steady with volume sales rising marginally in 2023. In tandem, inflation pushed up unit prices thus positively impacting…

Men’s grooming in Austria delivered a solid performance in 2023 with the category continuing to recover after the declining sales seen during the pandemic. Consumer demand for men’s grooming products has improved across all product areas in 2023 as…

Mass beauty and personal care products continues to generate the lion’s share of value sales within overall beauty and personal care in 2023. The higher cost of living remained an issue for consumers due to stubbornly high inflation rates in 2023,…

Hair care in Austria posted moderate growth in current value terms throughout 2023 as high inflation resulted in further price increases. Hair care is performing well post-pandemic as consumers spend more time out of the home. Freshly washed and…

Inflation remained high in 2023, leading to significant price increases in the fragrance industry and putting further pressure on consumer budgets in Austria. This in turn led to robust current value growth for fragrances in 2023, while retail volume…

Hair removal is enjoying a healthy performance in Austria following the declines seen during the pandemic years. The demand for depilatories weakened in the pandemic as consumers spent less time at home and saw little need for regular hair removal.…

In Austria, deodorants witnessed double-digit growth in current value terms boosted by price increases. Retail volume growth remained steady but was slightly slower than in 2022. As an everyday product, demand held steady as consumers consider…

In 2023, all categories of colour cosmetics in Austria experienced robust current value growth with the premium and mass segments both benefitting. Inflation continued to push up prices resulting in weaker volume sales in 2023. Premium lip products…

Beauty and personal care in Austria registered moderate current value growth during 2023 underpinned by rising average unit prices. Manufacturers were forced to increase prices due to high inflation which pushed up the costs of raw materials,…