Market research on the beauty and personal care industry. Standar...
Market research on the beauty and personal care industry. Standardised and cross-comparable total market sizes, market share and share data, distribution and industry trends and category level information.
The value size of premium beauty and personal care in South Africa remained considerably smaller than that of the mass segment in 2023, with the latter also recording a more dynamic growth performance. As many local consumers struggled with the cost…
Premium beauty and personal care in France saw dynamic growth in 2023, and was a good year for many categories, as market trends were in favour of the rise of premium brands. The health trend, which reached its peak after the COVID-19 period, coupled…
Demand for oral care in South Africa remained stable in 2023, as this category is deemed essential for maintaining personal health and self-care. However, local consumers also continued to struggle with the ongoing cost-of-living crisis. Although…
Despite maintaining a slight retail volume decline in 2023, oral care in France saw solid current value growth, with almost all categories, except mouth fresheners, showing positive performances, due to increasing unit prices. Ongoing inflation in…
Demand for men’s grooming in South Africa continued to rise in 2023. Since the pandemic, an increasing number of South African males have started to prioritise their skin care routines, including a greater shift towards using face masks. Men are not…
Men’s grooming in France saw a marginal retail volume decline in 2023, but showed positive current value growth, and surpassed the pre-COVID-19 figure in value terms. This growth was fuelled by significant price growth across categories, driven by…
Sales of mass beauty and personal care in South Africa continued to rise in 2023, with many consumers struggling with the cost of living. Cash-strapped consumers became stricter with their budgets, and reduced their shopping list for their beauty and…
Mass beauty and personal care in France demonstrated positive current value growth in the low single digits in 2023. Price increases driven by inflation supported value growth in most mass categories, although volume sales struggled to remain…
There was a strong emphasis on natural ingredients within hair care in South Africa towards the end of the review period. An increasing number of consumers have moved away from potentially harmful chemicals in their hair care products and are…
Although hair care in France witnessed a small decline in volume sales in 2023, it saw solid current value growth. All categories were stable or increased in value terms, boosted by significant price growth, with salon professional hair care leading…
Despite recording a positive performance in 2023, demand for fragrances in South Africa remained below pre-pandemic levels. This is because many local consumers continued to face economic pressures and prioritised essential beauty and personal care…
Fragrances in France saw double-digit current value growth along with minor volume growth in 2023, and was one of the best performing categories within beauty and personal care. The growth driver was premium fragrances, which saw double-digit current…
With South African consumers experiencing financial pressures in 2023 as the cost of living in the country increased, they searched for ways to reduce outgoings, including on depilatories. For many consumers, depilatories are essential, as shaving is…
Depilatories in France saw a minor current value decline and a more significant fall in volume terms in 2023, after positive performances the previous year. A number of factors contributed to this decline, most notably the value declines in sales of…
Despite remaining under financial pressure in 2023, demand for deodorants in South Africa continued to grow. However, many consumers reviewed their budgets and only prioritised certain products, while also becoming extremely strategic in terms of…
After seeing a good performance in 2022, deodorants in France again saw positive current value and volume growth rates in 2023, and recovered to the 2019 level of value sales (although it did not quite reach this target in volume terms). The warm…
Demand for colour cosmetics in South Africa remained below pre-pandemic levels in 2023, as many local consumers continued to struggle financially and reduced their purchases of perceived non-essential products. However, sales promotions on colour…
Colour cosmetics in France saw low current value growth in 2023, thanks to price growth, while all the main categories except lip products declined in volume terms. In 2023, value sales still stood at around 80% of the level seen in 2019, which means…
In 2023, demand for beauty and personal care in South Africa continued to rise, despite many local consumers experiencing financial difficulties due to the cost-of-living crises. As a result, South Africans prioritised their expenditure and where…
In 2023, global inflation rates are causing prices to rise, affecting consumers’ consumption habits. Meanwhile, more modern attitudes towards personal grooming and rising exposure to global style and fashion trends due to widening internet access are…