Beauty and Personal Care

Market research on the beauty and personal care industry. Standar...

Market research on the beauty and personal care industry. Standardised and cross-comparable total market sizes, market share and share data, distribution and industry trends and category level information.

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Country Report

Beauty and Personal Care in Georgia

Apr 2024

It was a positive trading year for beauty and personal care in Georgia in 2023. Inflation decreased significantly and resulted in both healthy constant value and moderate volume growth. Population growth also supported the increased volume sales,…

USD 2,750
Country Report

Beauty and Personal Care in Estonia

Apr 2024

In 2023, the beauty and personal care landscape in Estonia recorded positive retail value growth, somewhat driven by increased price points. However, inflation was not as high as in 2022, which led retail volume growth in areas such as skin care,…

USD 2,750
Country Report

Beauty and Personal Care in Egypt

Apr 2024

Beauty and personal care witnessed a decline in volume sales in Egypt in 2023 and a substantial increase in value terms due to a considerable rise in prices. In a harsh economic environment, with inflation exceeding 35% in 2023, and no government…

USD 2,750
Country Report

Beauty and Personal Care in Ecuador

Apr 2024

The current socioeconomic situation in Ecuador is becoming more challenging and complex for consumers and fmcg companies alike, with 2023 witnessing political instability and a deterioration of the security situation in the country. All of these…

USD 2,750
Country Report

Beauty and Personal Care in Denmark

Apr 2024

Beauty and personal care in Denmark witnessed a mild improvement in current value growth during 2023. Although the Danish economy is doing well compared to many other European countries in terms of low unemployment and declining inflation, inflation…

USD 2,750
Country Report

Beauty and Personal Care in Costa Rica

Apr 2024

Beauty and personal care in Costa Rica recorded a slowdown in total current value sales growth in 2023, but saw total volume sales rebound at an impressive pace following a marginal decline in 2022. These results reflected a rapid reduction in…

USD 2,750
Country Report

Bath and Shower in Serbia

Apr 2024

Bath and shower in Serbia experienced robust growth in 2023, propelled by a significant surge in retail value sales attributed to high price growth. This inflationary trend notably impacted shower gels, where consumers encountered a plethora of…

USD 1,195
Country Report

Bath and Shower in Malaysia

Apr 2024

Post-pandemic, hand sanitisers continued to see slowed growth within bath and shower in Malaysia in 2023, with a particularly sharp drop in demand from commercial players. Many consumers have turned to liquid soap as its products are generally more…

USD 1,195
Country Report

Bath and Shower in Lithuania

Apr 2024

In 2023, sales in bath and shower in Lithuania showcased strong results, with double-digit retail value growth.

USD 1,195
Country Report

Bath and Shower in Latvia

Apr 2024

2023 was a slightly better year for the bath and shower category in Latvia. In the aftermath of the COVID-19 pandemic, demand for soap has remained robust with many consumers continuing the habit of frequent hand washing. That being said, the ongoing…

USD 1,195
Country Report

Bath and Shower in Kazakhstan

Apr 2024

Bath and shower in Kazakhstan underwent a transformation in 2023. Two key factors drove the rise of liquid soap among consumers in Kazakhstan. First, there has been a growing focus on hygiene, with some consumers believing liquid soap offers a more…

USD 1,195
Country Report

Bath and Shower in Georgia

Apr 2024

Bath and shower registered both moderate volume and constant value growth in Georgia in 2023. Body wash/shower gel was the best performing product in terms of value and volume growth, outperforming other products significantly. That being said, bar…

USD 1,195
Country Report

Bath and Shower in Estonia

Apr 2024

In 2023, bath and shower in Estonia recorded solid double-digit retail value growth, while retail volume growth was positive in body wash/shower gel, hand sanitisers, intimate washes, intimate wipes and liquid soap.

USD 1,195
Country Report

Bath and Shower in Egypt

Apr 2024

Bath and shower saw significant current value growth in Egypt in 2023, with demand remaining strong in the midst of challenging economic conditions and rising prices, as many products in the category are considered essential. The bath and shower…

USD 1,195
Country Report

Bath and Shower in Ecuador

Apr 2024

2023 saw a continuation of the negative volume sales trends that were registered in bath and shower in 2022, although sales declines were less severe during the year. These negative trends can be attributed largely to the declining use of products…

USD 1,195
Country Report

Bath and Shower in Denmark

Apr 2024

Bath and shower in Denmark continued to see demand patterns normalise in 2023 following the dynamic sales increase caused by the COVID-19 pandemic in 2020. Retail volume sales declined although overall consumption remained above pre-pandemic sales in…

USD 1,195
Country Report

Bath and Shower in Costa Rica

Apr 2024

During the early stages of the pandemic, bath and shower manufacturers in Costa Rica scrambled to develop new antibacterial varieties and update packaging designs to highlight the germ-killing capabilities of established products. This trend was…

USD 1,195
Country Report

Baby and Child-Specific Products in Serbia

Apr 2024

In Serbia, baby and child-specific products witnessed a steadfast allegiance among consumers in 2023, underpinned by a robust brand loyalty ethos. Rather than flitting between various brands or succumbing to the allure of cheaper alternatives,…

USD 1,195
Country Report

Baby and Child-Specific Products in Malaysia

Apr 2024

Baby and child-specific products in Malaysia saw growth in 2023 propelled by the accelerating trend towards natural and clean products, as parents sought to avoid ingredients perceived to be potentially harmful to children’s health. Examples of…

USD 1,195
Country Report

Baby and Child-Specific Products in Lithuania

Apr 2024

Baby and child-specific products in Lithuania recorded positive retail value growth in 2023, with positive retail volume growth in most areas, particularly sun care and hair care. The category has a very concrete consumer base, and when it comes to…

USD 1,195
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