Market research on the beauty and personal care industry. Standar...
Market research on the beauty and personal care industry. Standardised and cross-comparable total market sizes, market share and share data, distribution and industry trends and category level information.
Depilatories in India experienced substantial double-digit retail current value growth in 2023, finally surpassing the pre-pandemic sales figures. This surge can be attributed to the growing consumer inclination towards personal grooming as a…
Deodorants in India showed double-digit retail current value growth in 2023. Consumers are increasingly conscious about personal hygiene, driving demand for deodorants as an essential grooming product. Moreover, a growing desire for good health and…
In 2022, colour cosmetics in India successfully recovered from the impacts of the pandemic, setting the stage for a double-digit surge in retail current value growth in 2023. Post-COVID-19, skin care products were all the rage, overshadowing the…
In 2023, beauty and personal care in India exhibited substantial retail current value growth, and maintained momentum across all the main categories. Colour cosmetics, sun care, and fragrances were amongst the fastest growing categories, driven by…
In 2023, bath and shower in India experienced mid single-digit retail current value growth, particularly driven by intimate hygiene and body wash/shower gel, which saw the strongest growth rates within bath and shower. The surge in intimate hygiene…
Baby and child-specific products in India continued to see strong retail current value growth in 2023, despite the deceleration in the birth rate. Several factors are contributing to the declining birth rate in the country, including obesity, stress,…
In 2023, beauty and personal care (BPC) products in Tanzania has witnessed significant price increases. The main reasons for this have been global fuel price hikes, which raised transportation costs, and high local taxes on BPC products, whether…
Sun care saw robust value and volume sales in Mexico in 2023, strongly driven by the buoyancy in travel and tourism industries. Indeed, in 2023, Mexico's travel industry showcased strong double-digit growth in current value terms, according to…
Value sales of sun care was negligible in 2023 and this is not expected to change over the forecast period.
Skin care sales maintained a positive trajectory in Mexico in 2023, although volume trajectory is lower than value. Overall, the category has been buoyed by skin care routines consumers established during the pandemic lockdowns, when they had more…
In 2023, skin care in Cameroon showcased a multifaceted landscape. Body lotion, nearing market maturity, demonstrated modest growth with rising unit prices. Despite governmental efforts to curb the use of skin lightening products through bans and…
Favourable macroeconomic conditions supported the premiumisation trend in Mexico in 2023. This is both supporting premiumisation trends in mass beauty and personal care, and premium beauty and personal care per se. Historically, Mexico, a developing…
Premium beauty and personal care in Cameroon presented a mixed picture in 2023. While premium colour cosmetics flourished, driven by a growing makeup culture, premium fragrance was plagued by a lack of trust due to rampant counterfeiting. This has…
Sales in oral care continued to be supported by baseline demand in Mexico in 2023. Toothpaste continues to be a particularly large and relevant category, with brands constantly innovating and adapting to meet consumers’ needs. For example, brands are…
In 2023, core oral care categories, particularly manual toothpaste and toothbrushes, experienced growth in response to increasing awareness of oral hygiene. However, significant price hikes for leading brands of manual toothbrushes impacted volume…
Men's grooming strengthened in Mexico in 2023, with volume sales returning to positive figures after the slumps seen over the previous years. However, the category continues to face certain challenges. Men's skin care still has a relatively low…
The growing trend of beard cultivation among Cameroonian men has significantly boosted the demand for razors, both for home use and barber shop services. Despite a notable increase in unit prices, razors remained a crucial part of men’s grooming…
Macroeconomic conditions proved favourable for mass beauty and personal care in Mexico in 2023. Notably, amidst an improving economic landscape marked by historically low unemployment of 2.87% and increased personal care spending, the trend of…
Mass beauty and personal care in Cameroon demonstrated remarkable resilience in the face of challenging economic circumstances in 2023. Inflation and a persistent socio-political crisis have pushed Cameroonians towards more frugal spending habits,…
Sales in hair care achieved low positive volume growth in Mexico in 2023, while value was better supported by high prices. A major trend noted in hair care is that of “skinification”, driven by consumers' increasing interest in holistic hair care and…