Beauty and Personal Care

Premium beauty and personal care in Norway experienced a resurgence in 2023, following a slowdown in 2022. Premiumisation remains the defining trend within Norwegian beauty and personal care. Consumers increasingly seek products formulated with…

Premium beauty and personal care saw dynamic growth in current value terms in 2023 despite the challenging economic environment and soaring inflation. Consumers of premium beauty personal care products were more accepting of price increases due to a…

Despite price hikes and falling purchasing power amidst persistently high inflation, overall demand for premium beauty and personal care products in Algeria remained reasonably robust in 2023. This resilience was partly explained by the fact that the…

Oral care in Vietnam posted steady growth in 2023, continuing a trend that persisted throughout the review period. Growth has been spurred by rising hygiene-consciousness and improved oral care knowledge among local consumers, prompting those in…

Demand for oral care in the Philippines continued to grow in 2023, alongside the return of consumers to their physical workplaces and an increase in social engagements. As such, there was more of an incentive to invest in a wider variety of more…

Overall, oral care in the Netherlands saw a minor decline in retail volume sales in 2023, while retail current value sales grew strongly. As was the case in many categories of beauty and personal care, the growth in retail value sales was mainly…

Oral care saw current value growth in the Czech Republic in 2023. Toothpaste was amongst the few personal care categories that did not see a strong shift towards the cheaper alternatives provided by private labels at the end of the review period. The…

Tooth whiteners outpaced growth in Slovakia’s oral care category, in both retail volume and current value terms. Despite the rising prices seen in 2023, consumers did not lose interest in home whitening kits and whitening strips. The reason behind…

In Portugal, oral care continued to be considered an essential category in 2023, with brushing teeth being part of the daily basic hygiene routine. Toothpaste and manual toothbrushes, in particular, are very mature categories with very high…

In 2023, oral care is a well-established product area in Norway with limited room for volume growth, particularly in core categories like manual toothbrushes and toothpaste. Additionally, intense price competition, especially from low-cost stores…

Oral care in Hungary is witnessing a surge in demand for therapeutic toothpaste, particularly in the realm of implant-friendly, gum-protecting and sensitivity-relieving variants. This increase in demand can be attributed to the ageing population and…

Total volume and current value growth rates for oral care in 2023 were down slightly on 2022. This was partly the result of increasing maturity, but mainly attributable to more cautious attitudes to spending among Algerians as high inflation…

As Vietnamese men's incomes rise and living standards improve, they are showing a growing preference for products designed specifically for them. The population imbalance has also led to a rise in demand for men's products, given that Vietnam is home…

Men’s grooming in the Philippines saw healthy performance in 2023 in retail volume terms. Sales were boosted by the return of in-person working, alongside an increase in socialisation, which had an especially positive impact on products such as men’s…

Men’s grooming in the Netherlands saw high single-digit retail current value growth in 2023, supported by average unit price increases. While overall retail volume sales dropped, there were positive growth performances for men’s deodorants and…

In 2023, the men’s grooming category recorded current value growth in the Czech Republic. The category’s expansion can be attributed largely to men’s skin care, which rose in both retail value and volume terms during the year. Mass men’s skin care…

In 2023, men’s grooming in Slovakia witnessed robust current value growth, fuelled mostly by men’s skin care, which outperformed the entire category in current value and retail volume terms. Facial hair and beards are popular in Slovakia, which has…

In 2023, men’s grooming in Portugal recorded positive retail value growth, perceived for several years by manufacturers to present a strong opportunity. Nevertheless, and despite some growth, the landscape has been struggling to really take off. For…

While the pandemic did benefit men's grooming sales, the impact was not as significant as in other beauty and personal care categories. This can be attributed to several factors: the market's maturity, a modest premiumisation trend, the growing…

As current fashion trends lean towards styled facial hair, a significant number of male customers are opting for grooming techniques that focus on shaping their beard contours rather than achieving a smooth shave. This has led to a surge in demand…