Men's Grooming

In 2023, the economic situation limited growth for men's grooming in Ireland. Irish consumers suffered from high inflation and declining GDP growth, eroding their purchase power. Consequently, many consumers moved away from purchasing male-specific…

Men’s grooming in Bulgaria is evolving due to changing attitudes towards self-care with men investing in their personal appearance. In 2023, men’s grooming witnessed robust growth in current value terms driven mainly by unit price increases, while…

An increasing number of Saudi men are now considering using men’s grooming products to help them to create the best versions of themselves. Saudi men want to be well groomed but want to follow simple and relatively quick routines to achieve this. As…

Men’s grooming in New Zealand saw a fall in both retail value and volume sales in 2023. There was little product innovation and there were few new product launches in men's grooming in 2023. Across most subcategories, mainstream brands continue to be…

Men’s grooming continued to see current value growth in Japan in 2023, thanks to rising awareness of beauty and personal care amongst men, and the associated increase of brands and products in the space, which activated sales. Increasing awareness of…

Men's grooming in Finland experienced significant growth in retail value sales during 2023. However, this increase was primarily driven by inflation-related price hikes, with stagnant or slightly declining volumes.

In 2023, men's grooming overall enjoyed positive current value growth rates in Colombia. However, despite increased activity from manufacturers and retailers alike, volume growth was negative. Unlike previous years, the introduction of new products…

Men’s grooming experienced healthy value growth in 2023, primarily propelled by the men’s toiletries segment, encompassing bath and shower, skin care, and hair care products. While volumes remained subdued across most categories, there was a marginal…

Men’s grooming in Belgium is feeling the pressure of a general shift away from the clean-shaven look and rising demand for sustainable options. Retail volume sales of men's shaving continued its downward trajectory in 2023. The rising cost of living…

In 2023, men's grooming in Argentina recorded triple-digit retail value growth, driven by rising inflation.

AmorePacific, the leading K-beauty conglomerate, experienced sales declines in both domestic and overseas markets. Its sales in China and skin care, which had once been the driving force for growth, are now encountering significant challenges within…

L'Oréal Groupe remains the leading player in beauty and personal care globally in 2022. Key focus areas include the Aesop acquisition, expansion in Asia Pacific, and achieving sustainable commitments. Applying skinification trends has enabled it to…

Unilever gained modest share increase in the beauty and personal care market in 2022, thanks to the company having the largest mass BPC portfolio globally, which experienced strong growth as inflation impacted consumer spending. Value growth was also…

Natura&Co maintains its leadership in mass fragrances, holding the fifth position in the category overall. The macroeconomic challenges from the Russia-Ukraine war and accelerating inflation have impacted Avon International and The Body Shop.…

Estée Lauder Cos Inc decelerated in value sales in 2022, but made notable gains in North America and Western Europe. The extended lockdown restrictions in Asia Pacific played a considerable role in Estée Lauder Cos Inc’s mixed global performance,…

Procter & Gamble continues its lead within hair care and holds second place in men's grooming. While its globally popular brands continue to be Pantene and Oral-B, it also has brands such as Crest, SK-II, Old Spice, Rejoice, Olay, Gillette, Herbal…

Colgate-Palmolive continues its lead within oral care and holds second in the bath and shower category. While its globally popular brands continue to be Colgate and Palmolive, it also has brands such as Hello, Tom’s of Maine, Speed Stick, Protex,…

Men’s fragrances continued to dominate men’s grooming in 2022, as the most popular product type, deemed essential by many male consumers. In 2020, there was a notable increase in retail volume demand for men’s fragrances, and although there was a…

Men’s grooming in India has experienced inflationary pressures and supply chain disruptions, impacting the availability and pricing of key commodities, particularly in men’s shaving. These challenges have been influenced by various factors, including…

Men’s grooming showed considerable retail current value growth in 2022, after a difficult two years due to the pandemic. With the reopening of businesses and the return to working in the office, men in Germany not only resumed the consumption of some…