The significant growth in imports from Asia poses a notable challenge for Brazil’s footwear industry. This is particularly being driven by the popularity, convenience, and competitive pricing strategies of e-commerce giants and fast fashion leaders such as Shein.
As Brazilian footwear charts its course for the next few years, a promising narrative is emerging – one of thriving success in the international market. This wave of triumph is exemplified by brands such as Sandals from Linus, celebrated for its sustainability ethos, making waves in Europe, the US, and Latin America.
As younger generations become more active in the market and begin to reveal their preferences and drive trends, brands are strategically tapping into the demands of this dynamic demographic, exemplified by savvy moves from industry giants such as Asics, Havaianas, and Vans.
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Understand the latest market trends and future growth opportunities for the Footwear industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Footwear industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Footwear
This is the aggregation of children's footwear, men's footwear and women's footwear. Includes all men’s, women’s and children’s outdoor and indoor shoes made of materials as leather, fabric or plastic. Outdoor shoes includes all dress shoes, trainers, sports shoes, sandals, boots, pumps, and high heels. Indoor shoes includes house-shoes and slippers. Items must be new when sold to the consumer; second-hand/used footwear is excluded. Antique and/or vintage footwear is also excluded. Sports footwear (broken out as a separate category) is included in total footwear figure. One pair of footwear constitutes one volume unit.
See All of Our DefinitionsThis report originates from Passport, our Footwear research and analysis database.
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