Nigeria’s weak economy in 2020-2023 reduced demand for footwear as consumers shifted to second-hand products or avoided purchases entirely. However, as the economy recovers over the forecast period, it is expected that footwear will perform well as demand grows among consumers in both formal and informal employment.
Women’s footwear is expected to remain by far the largest footwear category and will also likely see the most significant gains in retail volume terms. Women place a higher premium on shoes than men, with many women looking to own a variety of styles to suit different occasions.
Children’s footwear is also expected to perform well, albeit from a smaller base than men’s and women’s footwear. This will be driven by the growing child population, but especially children in urban areas who go to school.
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Understand the latest market trends and future growth opportunities for the Footwear industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Footwear industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Footwear
This is the aggregation of children's footwear, men's footwear and women's footwear. Includes all men’s, women’s and children’s outdoor and indoor shoes made of materials as leather, fabric or plastic. Outdoor shoes includes all dress shoes, trainers, sports shoes, sandals, boots, pumps, and high heels. Indoor shoes includes house-shoes and slippers. Items must be new when sold to the consumer; second-hand/used footwear is excluded. Antique and/or vintage footwear is also excluded. Sports footwear (broken out as a separate category) is included in total footwear figure. One pair of footwear constitutes one volume unit.
See All of Our DefinitionsThis report originates from Passport, our Footwear research and analysis database.
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