Dress codes in Greece are increasingly laid-back, with sports brands gaining share by introducing more casual footwear that is not strictly designed for sporting activities. Generation Z, in particular, is increasingly disinclined to wear formal footwear, and even millennials are rapidly gravitating towards casual shoes.
Although inflationary pressures are starting to ease increase, the cost of living is set to remain high increase in the short to medium term. At the same time, salaries are not expected to rise significantly, and consumer purchasing power will remain weak.
Inflation and hikes in production and transportation costs have significantly affected footwear retail prices in Greece. This has impacted premium brands and models at a higher price point, since local consumers have not only become more price sensitive, but the tourist economy that has historically contributed to the growth of luxury brands has been dampened.
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Understand the latest market trends and future growth opportunities for the Footwear industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Footwear industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Footwear
This is the aggregation of children's footwear, men's footwear and women's footwear. Includes all men’s, women’s and children’s outdoor and indoor shoes made of materials as leather, fabric or plastic. Outdoor shoes includes all dress shoes, trainers, sports shoes, sandals, boots, pumps, and high heels. Indoor shoes includes house-shoes and slippers. Items must be new when sold to the consumer; second-hand/used footwear is excluded. Antique and/or vintage footwear is also excluded. Sports footwear (broken out as a separate category) is included in total footwear figure. One pair of footwear constitutes one volume unit.
See All of Our DefinitionsThis report originates from Passport, our Footwear research and analysis database.
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