Health and Beauty

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Looking for an objective, independent view of the health and beauty industry and its growth potential? Our comprehensive research will help you understand industry trends and the competitive landscape - from allergy care to make-up and weight-loss supplements.

Our insights are more than skin-deep. We shed light on successful product innovations and evolving consumer preferences, including premium and women's health products. We are here to help you unlock opportunities and make decisions with confidence.

Insights

Despite navigating through the post-pandemic landscape and grappling with persistent high inflation and economic challenges, the Australian beauty and personal care market remains resilient and vibrant. Key factors such as affordability, efficacy, holistic health and wellness, and purposeful purchasing continue to drive market development. This article examines how brands and retailers are responding to these trends.

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Cosmoprof Asia 2024

Cosmoprof Asia, the leading b2b international beauty trade show in Asia, is where global beauty trendsetters gather to introduce their cutting-edge technologies, product innovations and new solutions.

Top Three Beauty Innovation Trends

Euromonitor International identified three key innovation trends in beauty and personal care in 2024, utilising the new Passport Innovation portal—an AI-powered platform that measures the incidence of new brand and sub-brand launches at online retailers across 54 FMCG categories and 32 countries. Innovation in curly hair care, proactive skin care, and multifunctional sun care are helping drive product launches and trends in the beauty and personal care market.

Top Three Beauty Innovation Trends

Euromonitor International identified three key innovation trends in beauty and personal care in 2024, utilising the new Passport Innovation portal—an AI-powered platform that measures the incidence of new brand and sub-brand launches at online retailers across 54 FMCG categories and 32 countries. Innovation in curly hair care, proactive skin care, and multifunctional sun care are helping drive product launches and trends in the beauty and personal care market.

Megatrends: Quantifying Wellness and Experience More in the Australian Beauty Market

In Australia's beauty and personal care market, the Experience More and Wellness megatrends are shaping market dynamics. Consumers are now increasingly prioritising holistic wellbeing, driving demand for products that promote overall health and self-care. This convergence of wellness-focused products and experiential innovation is fostering a dynamic, growth-orientated market in Australia's beauty and personal care industry.

Tissue World Istanbul

At the heart of Türkiye's booming tissue industry, Istanbul is the perfect host for the next Tissue World – where innovation meets opportunity. Put simply, if you’re looking to tap into the unparalleled opportunities in the tissue markets of Türkiye, MENA and beyond, you need to be here.

Cosmoprof Asia 2024

Cosmoprof Asia, the leading b2b international beauty trade show in Asia, is where global beauty trendsetters gather to introduce their cutting-edge technologies, product innovations and new solutions.

Empowering Women’s Health: Focus on Ethics and Efficacy

The expansion of wellness to encompass a more holistic and inclusive view has meant that previously taboo or underserved areas such as women's health are now becoming a more critical component of the evolution of the wellness journey. In an increasingly saturated and overcrowded wellness marketplace, elevating brand credibility through science and medical backing will be key for closing the gap in consumer product and service adoption.

Wellness is a Lifestyle: How to Meet Consumer Demands

Join four of our leading experts as they delve into the evolving landscape of health and wellness, focusing on its expansion from a trend to a consumer lifestyle. Key topics include the Blurring of Wellness Concepts, Women’s Health, Self-Care at Home and the Evolution of Health-Conscious Eating.

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Passport is our award-winning knowledge hub for forward thinkers. Our research answers your biggest questions. Use Passport to decide - does it make good business sense to do this here and now?

We research 15 distinct categories, with detailed sub-category breakdowns: baby and child-specific products, bath and shower, colour cosmetics, deodorants, depilatories, dermocosmetics beauty and personal care, fragrances, hair care, mass beauty and personal care, men's grooming, oral care, premium beauty and personal care, prestige beauty and personal care, skin care and sun care. We research 99 countries and produce modelled data where we don’t have local in-country analysts.

  • Retail volume and value sales
  • Premium vs mass breakdowns
  • Market sizes for dermocosmetics
  • Sales by retail channel incl. direct selling

Use our thought-provoking insights to understand the key drivers influencing industry growth.

  • Global and regional briefings
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  • Research and development: Product development; Innovation
  • Corporate: Investor relations; Annual reports; IPOs

We research 7 distinct categories, with detailed sub-category breakdowns: allergy care, herbal/traditional products, OTC, pediatric consumer health, sports nutrition, vitamins and dietary supplements and weight management and wellbeing. We research 99 countries and produce modelled data where we don’t have local in-country analysts.

  • Herbal vs non-herbal supplements
  • Paediatric consumer health
  • Multivitamins by positioning

Use our thought-provoking insights to understand the key drivers influencing industry growth.

  • Global and regional briefings
  • Industry analysis and opinions
  • Company profiles
  • Megatrends and hot topics

Our data analytics and insights support a wide range of functions across your organisation. You have a single source of truth when making your strategic decisions.

  • Strategy: Strategy planning; Consumer insights; M&A
  • Marketing: Category teams; Brand teams; Channel development
  • Commercial: Country managers; Business development; Sales teams; Revenue management
  • Research and development: Product development; Innovation
  • Corporate: Investor relations; Annual reports; IPOs

We research 2 distinct categories, with detailed sub-category breakdowns: contact lenses and solutions and spectacles. We research 32 countries and produce modelled data where we don’t have local in-country analysts.

  • Contact lenses by silicone hydrogel vs hydrogel
  • Contact lenses by spherical vs toric vs multifocal
  • % population with presbyopia, myopia and hyperopia

Use our thought-provoking insights to understand the key drivers influencing industry growth.

  • Global and regional briefings
  • Industry analysis and opinions
  • Company profiles
  • Megatrends and hot topics

Our data analytics and insights support a wide range of functions across your organisation. You have a single source of truth when making your strategic decisions.

  • Strategy: Strategy planning; Consumer insights; M&A
  • Marketing: Category teams; Brand teams; Channel development
  • Commercial: Country managers; Business development; Sales teams; Revenue management
  • Research and development: Product development; Innovation
  • Corporate: Investor relations; Annual reports; IPOs

We research 3 distinct categories, with detailed sub-category breakdowns: away-from-home tissue and hygiene, retail tissue and hygiene and total tissue and hygiene. We research 99 countries and produce modelled data where we don’t have local in-country analysts.

  • Company and brand data
  • Historic data and forecasts
  • Annual and quarterly updates
  • Up to 20 years of comparable data
  • Retail and away from home volume and value sales

Use our thought-provoking insights to understand the key drivers influencing industry growth.

  • Global and regional briefings
  • Industry analysis and opinions
  • Company profiles
  • Megatrends and hot topics

Our data analytics and insights support a wide range of functions across your organisation. You have a single source of truth when making your strategic decisions.

  • Strategy: Strategy planning; Consumer insights; M&A
  • Marketing: Category teams; Brand teams; Channel development
  • Commercial: Country managers; Business development; Sales teams; Revenue management
  • Research and development: Product development; Innovation
  • Corporate: Investor relations; Annual reports; IPOs

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Euromonitor’s market research reports are an excellent starting point for understanding a category or market quickly. For more detailed data analytics and insights, Passport is the resource you need.  It offers strategic industry knowledge, tactical data and actionable insights all in one place. Alternatively, if you require custom research our consulting team is ready to help you.

Euromonitor’s market research reports are an excellent starting point for understanding the leading companies and brands in a category and market. For more detailed data analytics and insights, Passport is the resource you need. Alternatively, if you require custom research our consulting team is ready to help you.

Euromonitor’s market research reports are an excellent starting point for understanding a category or market and the leading companies quickly. For more detailed data analytics and insights, Passport is the resource you need.  You can discover new product launches faster than ever before and track their expansion and withdrawal. Alternatively, if you require custom research our consulting team is ready to help you.

Latest reports from industry experts

USD 1,475

World Market for Beauty and Personal Care

The beauty and personal care industry exceeded expectations in 2023, driven by the mass and premium segments, key beauty categories, premiumisation in personal care categories and rising consumption. The largest engines of growth were skin care, Asia Pacific, beauty specialists and e-commerce, and dermocosmetics. Wellness, ingredients and value creation are set to be key trends in 2024, as well as sustainability and artificial intelligence.

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World Market for Consumer Health

In 2023, the global marketplace for consumer health continued to be impacted by inflation and vacillating consumer demand, which limited innovation and acquisition strategies throughout the year. Nevertheless, strong growth can be found across the industry, from sports nutrition’s expansion to lifestyle positionings to the continuing demand for cough and cold remedies in the face of continuing respiratory illness to the rise of multifunctional supplements as a reaction to persistent high prices.

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World Market for Retail Tissue and Hygiene

As demand for tissue and hygiene products further recovers, key demographic fundamentals and lifestyle factors are back as drivers of category performance. With inflation still imposing pressure on consumer spending, businesses need to benchmark growth strategies against geographical characteristics across categories, consumer routines and preferences, and adjacent life stage wellness needs to be better positioned in a still challenging environment.

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Skin Care in Hong Kong, China

Beauty and personal care in Hong Kong greatly relies on tourism expenditure as a significant contributor to sales, representing at least 20% share pre-pandemic. The recovery of the tourism industry has played a crucial role in revitalising demand, particularly for skin care. As inbound tourists made a notable return to Hong Kong in 2023, following the easing of the city’s border, there was greater demand for skin care, helping to drive the double-digit growth of the category. In particular, this

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Sun Care in Australia

Sun care in Australia remained on a steady growth trajectory in 2023, propelled by the nation's strong emphasis on sun protection. Brands such as Ultra Violette are revolutionising the category by introducing the concept of "skinscreen," offering SPF products that not only safeguard against sun damage but also deliver skin care benefits. This trend is evident in the proliferation of SPF products across various beauty categories, including skin care and colour cosmetics. Retailers such as Adore B

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Sports Nutrition in the US

Sports nutrition is one of the most exciting and fast-moving categories in consumer health in the US, with double-digit current value growth expected to continue in 2024. This growth is due to the increased focus on health, fitness, and active lifestyles amongst a wider group of consumers in the US, as well as new and innovative brand launches catering to a variety of interests and needs (plant-based, organic, different flavours, etc.). More health and wellness companies are trying to capitalise

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NRT Smoking Cessation Aids in the United Kingdom

Despite recording low value growth in 2024, demand for NRT smoking cessation aids in the UK is marginally declining, as consumers move away from smoking as a lifestyle choice, thereby reducing the target audience. According to Euromonitor International’s Voice of the Consumer: Nicotine Survey (fielded January to February 2024), the number of consumers in the UK stating they smoke either cigarettes or hand rolled options dropped from 12% in 2020 to 10% in 2024.

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Dietary Supplements in Mexico

In recent years, there has been a significant increase in awareness and understanding of mental health issues in Mexico, as well as their impact on overall wellbeing. People recognise the importance of taking care of their mental health as much as they do their physical health. Life in the main cities has become more chaotic, with long commutes, and work, financial, and social pressures, which is why people are looking for different alternatives that may help reduce their stress and anxiety. As

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