Looking ahead, sports nutrition in the US is set to see solid but slowing retail current value growth rates in the forecast period. Sports nutrition is leaning towards personalisation, which will serve as a unique selling point.
The ongoing trend of focusing on promoting health and wellbeing in marketing and product development is intensifying in the US. Companies in various industries are exploring the use of the “wellness” concept to appeal to consumers and drive sales.
Just like the beauty and personal care and packaged food industries, consumer health is increasingly driven by a commitment to sustainability. US consumers are increasingly interested in knowing about the ingredients and composition of the products they purchase.
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Understand the latest market trends and future growth opportunities for the Sports Nutrition industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Sports Nutrition
These nutritional products improve physical endurance, increasing muscle growth/development/mass, or speeding recovery after exercise. Sports nutrition is targeted at serious athletes and gym-goers, and their principal purpose is to build muscle and to boost energy. Sports Nutrition tracks two types of products: Protein and Non-Protein. Sports protein include bars, powder and ready-to-drink (RTD) offerings. Sports Non-Protein include products that do not have protein as its core ingredient. They can be used to repair muscle or as energy/endurance booster. Note: Mainstream sports nutrition products such as sports drinks (e.g. Gatorade) or energy drinks (e.g. Red Bull) are not included here. Energy and sports drinks are tracked in the Soft Drinks system.
See All of Our DefinitionsThis report originates from Passport, our Sports Nutrition research and analysis database.
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