Sports nutrition looks set to remain one of the best performing consumer health categories in North Macedonia over the forecast period. The use of these products is anticipated to increase steadily as rising health- and image-consciousness encourage higher participation in sports and fitness activities among the population.
Protein/energy bars is expected to be the strongest performer within sports nutrition in volume and current value growth terms over the forecast period. Amidst increasingly busy lifestyles in North Macedonia, demand should be bolstered by rising appreciation for the convenience of this format.
Sports nutrition purchases are expected to remain concentrated in health and personal care stores and pharmacies over the forecast period. However, sales via other non-grocery retailers should increase strongly as new specialist outlets open, more Macedonians join gyms or fitness centres and operators of such establishments expand their assortments.
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Sports Nutrition
These nutritional products improve physical endurance, increasing muscle growth/development/mass, or speeding recovery after exercise. Sports nutrition is targeted at serious athletes and gym-goers, and their principal purpose is to build muscle and to boost energy. Sports Nutrition tracks two types of products: Protein and Non-Protein. Sports protein include bars, powder and ready-to-drink (RTD) offerings. Sports Non-Protein include products that do not have protein as its core ingredient. They can be used to repair muscle or as energy/endurance booster. Note: Mainstream sports nutrition products such as sports drinks (e.g. Gatorade) or energy drinks (e.g. Red Bull) are not included here. Energy and sports drinks are tracked in the Soft Drinks system.
See All of Our DefinitionsThis report originates from Passport, our Sports Nutrition research and analysis database.
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