Sports nutrition is projected to see healthy growth over the forecast period as an economic recovery eases pressure on consumer budgets and supports higher consumer spending on health and wellness. Value is expected to lead volume as a result of inflation-driven price increases in 2024 and ongoing value-adding product innovation.
The increasing personalisation of fitness routines and the move towards accessible and efficient workouts are expected to boost interest in sports nutrition in the forecast period. This is especially likely to drive consumer interest in non-protein pre- and post-workout products.
E-commerce has become the largest distribution channel for sports nutrition in Canada. Many dedicated consumers of sports nutrition are knowledgeable about products and are repeat users, for example buying protein supplements throughout the year to support nutrition.
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Understand the latest market trends and future growth opportunities for the Sports Nutrition industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Sports Nutrition
These nutritional products improve physical endurance, increasing muscle growth/development/mass, or speeding recovery after exercise. Sports nutrition is targeted at serious athletes and gym-goers, and their principal purpose is to build muscle and to boost energy. Sports Nutrition tracks two types of products: Protein and Non-Protein. Sports protein include bars, powder and ready-to-drink (RTD) offerings. Sports Non-Protein include products that do not have protein as its core ingredient. They can be used to repair muscle or as energy/endurance booster. Note: Mainstream sports nutrition products such as sports drinks (e.g. Gatorade) or energy drinks (e.g. Red Bull) are not included here. Energy and sports drinks are tracked in the Soft Drinks system.
See All of Our DefinitionsThis report originates from Passport, our Sports Nutrition research and analysis database.
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