Although sports nutrition is expected to put in a very positive performance over the forecast period, it is equally true that companies in the category will face increasingly fierce competition from foods carrying the high protein health and wellness claim. These products are gaining increasing popularity in Italy.
The sports non-protein products category remains fundamentally important in the broader sports nutrition category and is set to be increasingly driven by endurance and cardio-oriented sports, which are growing in popularity thanks to the emergence of new sporting disciplines. In addition to established disciplines such as swimming and cycling, practised by more than a quarter of the sporting population in Italy, emerging sports such as MMA, paddle boarding and trail running are capturing the interest of Italians.
The sports nutrition category in Italy can benefit significantly from the sporting successes of Italian athletes and of the events organised in the country. For example, the victories of Jannick Sinner in recent years have contributed to increasing the popularity of tennis, to the point that it is now practised by 3.
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Understand the latest market trends and future growth opportunities for the Sports Nutrition industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sports Nutrition industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sports Nutrition
These nutritional products improve physical endurance, increasing muscle growth/development/mass, or speeding recovery after exercise. Sports nutrition is targeted at serious athletes and gym-goers, and their principal purpose is to build muscle and to boost energy. Sports Nutrition tracks two types of products: Protein and Non-Protein. Sports protein include bars, powder and ready-to-drink (RTD) offerings. Sports Non-Protein include products that do not have protein as its core ingredient. They can be used to repair muscle or as energy/endurance booster. Note: Mainstream sports nutrition products such as sports drinks (e.g. Gatorade) or energy drinks (e.g. Red Bull) are not included here. Energy and sports drinks are tracked in the Soft Drinks system.
See All of Our DefinitionsThis report originates from Passport, our Sports Nutrition research and analysis database.
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