Sports nutrition in New Zealand is expected to maintain retail volume and current value growth throughout the forecast period, with increases anticipated across all categories. An increasing number of consumers are interested in health and wellness, as an enduring impact of the pandemic, and they are keen to make lifestyle changes in order to improve their immunity, lose weight, or improve their level of fitness.
As previously mentioned, a large proportion of sports protein products are dairy-based. However, the production of dairy products is recognised for producing a significant amount of carbon emissions, which is leading many New Zealanders, including athletes and fitness enthusiasts, to seek ways to decrease their consumption.
Protein/energy bars is expected to outperform sports protein RTD in forecast period, due to evolving consumer preferences. In the past five years, manufacturers of protein/energy bars have introduced a wide range of new flavours and textures to improve the overall consumption experience and increase the appeal of their products on store shelves.
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Understand the latest market trends and future growth opportunities for the Sports Nutrition industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Sports Nutrition
These nutritional products improve physical endurance, increasing muscle growth/development/mass, or speeding recovery after exercise. Sports nutrition is targeted at serious athletes and gym-goers, and their principal purpose is to build muscle and to boost energy. Sports Nutrition tracks two types of products: Protein and Non-Protein. Sports protein include bars, powder and ready-to-drink (RTD) offerings. Sports Non-Protein include products that do not have protein as its core ingredient. They can be used to repair muscle or as energy/endurance booster. Note: Mainstream sports nutrition products such as sports drinks (e.g. Gatorade) or energy drinks (e.g. Red Bull) are not included here. Energy and sports drinks are tracked in the Soft Drinks system.
See All of Our DefinitionsThis report originates from Passport, our Sports Nutrition research and analysis database.
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