Consumers’ healthy lifestyles will continue to support sales in sports nutrition over the forecast period. Indeed, according to the latest survey published by the Spanish Institute of Sociological Information, in 2024, close to half of all respondents cited that they practiced sports on a daily basis.
Sports nutrition in Spain is yet to see a strong female-friendly image. While the category is expanding from its traditional audience of bodybuilders and serious gym-goers, there remains room for improvement with regards to.
The fast-growing pace of sports nutrition is expected to inspire ongoing launches from both existing and new players in the category. This is also likely to extend to crossover products, such as seen from protein-enriched packaged food more generally.
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Understand the latest market trends and future growth opportunities for the Sports Nutrition industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Sports Nutrition
These nutritional products improve physical endurance, increasing muscle growth/development/mass, or speeding recovery after exercise. Sports nutrition is targeted at serious athletes and gym-goers, and their principal purpose is to build muscle and to boost energy. Sports Nutrition tracks two types of products: Protein and Non-Protein. Sports protein include bars, powder and ready-to-drink (RTD) offerings. Sports Non-Protein include products that do not have protein as its core ingredient. They can be used to repair muscle or as energy/endurance booster. Note: Mainstream sports nutrition products such as sports drinks (e.g. Gatorade) or energy drinks (e.g. Red Bull) are not included here. Energy and sports drinks are tracked in the Soft Drinks system.
See All of Our DefinitionsThis report originates from Passport, our Sports Nutrition research and analysis database.
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