The forecast period will present significant opportunities for further growth in sports nutrition in the Philippines, driven by an increased interest in exercise and fitness in the post-pandemic era. Running, in particular, has surged in popularity due to its benefits for both physical fitness and social interaction.
The retail expansion of sports nutrition brands has been dynamic in recent years, with gyms such as Bare Manila and The Movement Studio broadening their services beyond training to include a range of sports nutrition products. Protein supplements, in particular, are highly sought after by consumers, especially those focused on muscle building, notably among men.
E-commerce platforms like Lazada and Shopee play a crucial role in driving demand through offering substantial discounts on major brands such as Optimum. These platforms strategically leverage marketing tools, including flash sales, special events and lowest price guarantee sections, to boost visibility and consumer engagement.
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Understand the latest market trends and future growth opportunities for the Sports Nutrition industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Sports Nutrition
These nutritional products improve physical endurance, increasing muscle growth/development/mass, or speeding recovery after exercise. Sports nutrition is targeted at serious athletes and gym-goers, and their principal purpose is to build muscle and to boost energy. Sports Nutrition tracks two types of products: Protein and Non-Protein. Sports protein include bars, powder and ready-to-drink (RTD) offerings. Sports Non-Protein include products that do not have protein as its core ingredient. They can be used to repair muscle or as energy/endurance booster. Note: Mainstream sports nutrition products such as sports drinks (e.g. Gatorade) or energy drinks (e.g. Red Bull) are not included here. Energy and sports drinks are tracked in the Soft Drinks system.
See All of Our DefinitionsThis report originates from Passport, our Sports Nutrition research and analysis database.
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