Sports protein products are expected to perform well in the forecast period, driven by increasing health awareness and Kenya’s growing fitness culture. The availability of these products through multiple channels, including gyms, specialized stores, and online platforms like Jumia, makes them accessible to a wide consumer base.
The increasing focus on health and fitness among Kenyans is expected to sustain the demand for sports nutrition products. The trend of integrating fitness and nutrition into daily routines is supported by the expansion of gyms, fitness centres, and wellness influencers.
Sports nutrition in Kenya faces the ongoing challenge of consumer price sensitivity. The price of sports nutrition is relatively high, especially in an economy where the majority of consumers are financially constrained and prioritise essential goods.
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Understand the latest market trends and future growth opportunities for the Sports Nutrition industry in Kenya with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sports Nutrition industry in Kenya, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sports Nutrition
These nutritional products improve physical endurance, increasing muscle growth/development/mass, or speeding recovery after exercise. Sports nutrition is targeted at serious athletes and gym-goers, and their principal purpose is to build muscle and to boost energy. Sports Nutrition tracks two types of products: Protein and Non-Protein. Sports protein include bars, powder and ready-to-drink (RTD) offerings. Sports Non-Protein include products that do not have protein as its core ingredient. They can be used to repair muscle or as energy/endurance booster. Note: Mainstream sports nutrition products such as sports drinks (e.g. Gatorade) or energy drinks (e.g. Red Bull) are not included here. Energy and sports drinks are tracked in the Soft Drinks system.
See All of Our DefinitionsThis report originates from Passport, our Sports Nutrition research and analysis database.
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