Clean labels is also a growing trend in sports nutrition, as health-focussed consumers seek the purest forms of nutrition they can find. Indeed, sustainability overall is becoming increasingly important to consumers in Egypt, driving demand for sports nutrition products with eco-friendly packaging and ethically sourced ingredients.
Social media will remain key to helping drive health and wellness trends over the forecast period. This is particularly seen among younger consumers who are keen to follow social media influencers – many of whom promote healthy lifestyles.
Advances in technology have facilitated the development of personalised nutrition plans for sportspeople and fitness enthusiasts, with Artificial Intelligence (AI) playing a key part. These advances in technology use genetic testing, metabolic profiling, and wearable smart devices, which then deliver customised dietary recommendations and supplementation regimens to optimise performance, recovery, and overall health.
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Understand the latest market trends and future growth opportunities for the Sports Nutrition industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sports Nutrition industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sports Nutrition
These nutritional products improve physical endurance, increasing muscle growth/development/mass, or speeding recovery after exercise. Sports nutrition is targeted at serious athletes and gym-goers, and their principal purpose is to build muscle and to boost energy. Sports Nutrition tracks two types of products: Protein and Non-Protein. Sports protein include bars, powder and ready-to-drink (RTD) offerings. Sports Non-Protein include products that do not have protein as its core ingredient. They can be used to repair muscle or as energy/endurance booster. Note: Mainstream sports nutrition products such as sports drinks (e.g. Gatorade) or energy drinks (e.g. Red Bull) are not included here. Energy and sports drinks are tracked in the Soft Drinks system.
See All of Our DefinitionsThis report originates from Passport, our Sports Nutrition research and analysis database.
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