Sports nutrition looks set to perform positively throughout the forecast period, with all categories expected to expand at a robust pace in volume and current value terms. Demand will continue to be bolstered by increasing participation in sports and fitness activities in Hungary.
Sports non-protein products is predicted to outperform other product types of sports nutrition over the forecast period in terms of retail value and volume growth. The rising number of products for different types of exercises and stronger promotional investment will support category performance.
Sports nutrition already has a wide consumer base but there are opportunities to increase consumption in female and younger age groups. Women and children around the age of 16 are interested in spending more time in gyms and fitness centres as part of a healthy lifestyle.
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Understand the latest market trends and future growth opportunities for the Sports Nutrition industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Sports Nutrition
These nutritional products improve physical endurance, increasing muscle growth/development/mass, or speeding recovery after exercise. Sports nutrition is targeted at serious athletes and gym-goers, and their principal purpose is to build muscle and to boost energy. Sports Nutrition tracks two types of products: Protein and Non-Protein. Sports protein include bars, powder and ready-to-drink (RTD) offerings. Sports Non-Protein include products that do not have protein as its core ingredient. They can be used to repair muscle or as energy/endurance booster. Note: Mainstream sports nutrition products such as sports drinks (e.g. Gatorade) or energy drinks (e.g. Red Bull) are not included here. Energy and sports drinks are tracked in the Soft Drinks system.
See All of Our DefinitionsThis report originates from Passport, our Sports Nutrition research and analysis database.
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