Demand for sports nutrition products is anticipated to grow due to an increase in participation in sports and fitness activities in Morocco, especially in more rigorous exercise forms such as weightlifting, CrossFit training and long-distance running. Health concerns will remain the primary catalyst for this trend, but it will also be propelled by rising image-consciousness, especially among younger demographics.
As interest in sports nutrition rises in Morocco, the category is expected to undergo greater regulatory scrutiny over the forecast period. Similar to dietary supplements, government authorities are anticipated to revise the laws governing the sale and marketing of sports nutrition products to enhance consumer protection, deter misleading claims and promote fair competition.
The competitive landscape of sports nutrition is likely to remain highly consolidated during the forecast period, with multinational companies continuing to dominate. However, robust growth prospects and state support for local manufacturers will encourage the entry of more domestic players, which could make products more accessible in terms of pricing.
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Understand the latest market trends and future growth opportunities for the Sports Nutrition industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sports Nutrition industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sports Nutrition
These nutritional products improve physical endurance, increasing muscle growth/development/mass, or speeding recovery after exercise. Sports nutrition is targeted at serious athletes and gym-goers, and their principal purpose is to build muscle and to boost energy. Sports Nutrition tracks two types of products: Protein and Non-Protein. Sports protein include bars, powder and ready-to-drink (RTD) offerings. Sports Non-Protein include products that do not have protein as its core ingredient. They can be used to repair muscle or as energy/endurance booster. Note: Mainstream sports nutrition products such as sports drinks (e.g. Gatorade) or energy drinks (e.g. Red Bull) are not included here. Energy and sports drinks are tracked in the Soft Drinks system.
See All of Our DefinitionsThis report originates from Passport, our Sports Nutrition research and analysis database.
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