Sports nutrition will see further rapid and robust growth in Lithuania across the forecast period. Consumers are spending more time being active and also engaging in more intense forms of training – such as CrossFit, long-distance running, and so on – and so are showing greater interest in the recovery promises of products within sports nutrition.
Local player Baltu Galia is one of the more visible players in sports nutrition, offering products of high quality, purity and protein. The company also sells creatine monohydrate, which is increasingly becoming seen as must-have among athletes.
Protein/energy bars offers comparatively high potential for future strong growth, helped along by its products’ wide availability across modern retailing outlets. Further, protein bars come in shapes and flavours that replicate more typical indulgence snacks, with the Grenade Oreo protein bar being a good example of this trend.
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Understand the latest market trends and future growth opportunities for the Sports Nutrition industry in Lithuania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Sports Nutrition
These nutritional products improve physical endurance, increasing muscle growth/development/mass, or speeding recovery after exercise. Sports nutrition is targeted at serious athletes and gym-goers, and their principal purpose is to build muscle and to boost energy. Sports Nutrition tracks two types of products: Protein and Non-Protein. Sports protein include bars, powder and ready-to-drink (RTD) offerings. Sports Non-Protein include products that do not have protein as its core ingredient. They can be used to repair muscle or as energy/endurance booster. Note: Mainstream sports nutrition products such as sports drinks (e.g. Gatorade) or energy drinks (e.g. Red Bull) are not included here. Energy and sports drinks are tracked in the Soft Drinks system.
See All of Our DefinitionsThis report originates from Passport, our Sports Nutrition research and analysis database.
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