Sports nutrition is projected to witness robust growth over the forecast period, in both retail volume and current value terms. However, growth rates are forecast to slow as sports nutrition becomes more mainstream and the category matures.
In the years ahead, more consumers will insist on buying products containing pure and natural components, with the absence of artificial ingredients continuing to play an important role in sports nutrition. Customers will search for goods without artificial sweeteners, GMOs, artificial preservations and other components that have undergone less processing.
Social media is expected to play a significant role in the growth of the category, both as an advertising and motivational tool. Many Czech consumers try a new brand or product through sponsored posts, product reviews or online sports classes.
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Understand the latest market trends and future growth opportunities for the Sports Nutrition industry in Czech Republic with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Sports Nutrition
These nutritional products improve physical endurance, increasing muscle growth/development/mass, or speeding recovery after exercise. Sports nutrition is targeted at serious athletes and gym-goers, and their principal purpose is to build muscle and to boost energy. Sports Nutrition tracks two types of products: Protein and Non-Protein. Sports protein include bars, powder and ready-to-drink (RTD) offerings. Sports Non-Protein include products that do not have protein as its core ingredient. They can be used to repair muscle or as energy/endurance booster. Note: Mainstream sports nutrition products such as sports drinks (e.g. Gatorade) or energy drinks (e.g. Red Bull) are not included here. Energy and sports drinks are tracked in the Soft Drinks system.
See All of Our DefinitionsThis report originates from Passport, our Sports Nutrition research and analysis database.
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