Sales of sports nutrition products are anticipated to be bolstered by a growing consumer base and increasing awareness of its benefits, encouraging more consumers to try and regularly consume these products. However, price will continue to pose a challenge for first-time users.
The assortment of sports nutrition products is set to increase during the upcoming period, with both protein and non-protein powders showing significant growth potential. Leading brands are expected to maintain their market positions due to their long-standing presence and consumer familiarity.
Sports nutrition specialist retailers will continue to lead sales, while the number of players is expected to increase, driven by low market maturity and significant growth potential. The availability of sports nutrition products in grocery retail is likely to remain limited, as consumers often require specialist recommendations to choose the appropriate brands and products.
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Understand the latest market trends and future growth opportunities for the Sports Nutrition industry in Georgia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Sports Nutrition
These nutritional products improve physical endurance, increasing muscle growth/development/mass, or speeding recovery after exercise. Sports nutrition is targeted at serious athletes and gym-goers, and their principal purpose is to build muscle and to boost energy. Sports Nutrition tracks two types of products: Protein and Non-Protein. Sports protein include bars, powder and ready-to-drink (RTD) offerings. Sports Non-Protein include products that do not have protein as its core ingredient. They can be used to repair muscle or as energy/endurance booster. Note: Mainstream sports nutrition products such as sports drinks (e.g. Gatorade) or energy drinks (e.g. Red Bull) are not included here. Energy and sports drinks are tracked in the Soft Drinks system.
See All of Our DefinitionsThis report originates from Passport, our Sports Nutrition research and analysis database.
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