Despite having become a more mainstream category, sports nutrition in the Netherlands still has significant expansion opportunities over the forecast period. As lifestyles become busier and more individuals participate in sporting activities, demand for these products is set to increase steadily.
Protein powder is expected to remain the leading product within sports nutrition in the Netherlands, with continued growth anticipated as more consumers incorporate it into their diets and become increasingly aware of its health benefits. However, protein/energy bars are projected to grow faster than protein powders due to their convenience, portability, and appeal to a broader range of consumers.
Sports protein RTD products are experiencing significant growth due to increased promotion and a wider range of available options. These convenient, pre-mixed protein beverages cater to the busy lifestyles of Dutch consumers who seek quick and practical solutions for their nutritional needs.
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Understand the latest market trends and future growth opportunities for the Sports Nutrition industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sports Nutrition industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sports Nutrition
These nutritional products improve physical endurance, increasing muscle growth/development/mass, or speeding recovery after exercise. Sports nutrition is targeted at serious athletes and gym-goers, and their principal purpose is to build muscle and to boost energy. Sports Nutrition tracks two types of products: Protein and Non-Protein. Sports protein include bars, powder and ready-to-drink (RTD) offerings. Sports Non-Protein include products that do not have protein as its core ingredient. They can be used to repair muscle or as energy/endurance booster. Note: Mainstream sports nutrition products such as sports drinks (e.g. Gatorade) or energy drinks (e.g. Red Bull) are not included here. Energy and sports drinks are tracked in the Soft Drinks system.
See All of Our DefinitionsThis report originates from Passport, our Sports Nutrition research and analysis database.
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