Sports nutrition in China is set to maintain strong but slowing retail current value growth rates over the course of the forecast period. As consumer awareness of health and sustainability continues to rise, the demand for natural and organic ingredients in sports nutrition is expected to rise significantly.
Traditional sports protein powders, which are commonly available in large quantities and require thorough mixing, often present challenges to consumers in terms of convenience and ease of use. As a result, their practicality for consumers, particularly those engaged in fitness routines, is somewhat limited.
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Understand the latest market trends and future growth opportunities for the Sports Nutrition industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Sports Nutrition
These nutritional products improve physical endurance, increasing muscle growth/development/mass, or speeding recovery after exercise. Sports nutrition is targeted at serious athletes and gym-goers, and their principal purpose is to build muscle and to boost energy. Sports Nutrition tracks two types of products: Protein and Non-Protein. Sports protein include bars, powder and ready-to-drink (RTD) offerings. Sports Non-Protein include products that do not have protein as its core ingredient. They can be used to repair muscle or as energy/endurance booster. Note: Mainstream sports nutrition products such as sports drinks (e.g. Gatorade) or energy drinks (e.g. Red Bull) are not included here. Energy and sports drinks are tracked in the Soft Drinks system.
See All of Our DefinitionsThis report originates from Passport, our Sports Nutrition research and analysis database.
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